Mergers/Acquisitions News

Akamai to buy performance analytics company Soasta

Content delivery network provider Akamai Technologies is all set to acquire Soasta, a provider of digital performance management.

Content delivery network provider Akamai Technologies is all set to acquire Soasta, a provider of digital performance management.

Akamai said it plans to integrate Soasta’s technology into its web performance solutions portfolio to create a “comprehensive set of cloud-based performance and business outcome optimisation solutions.”

The acquisition will give Akamai customers greater visibility into the business impact of their website and application optimisation strategies. The all-cash transaction is expected to close in Q2 of this year.

Through its acquisition of Soasta, Akamai plans to add several new capabilities to its Web Performance Solutions portfolio. Akamai customers will have improved ability to accurately measure how real users experience their applications, and how that experience impacts their behaviour. This will help customers prioritise and implement the most impactful performance optimisation strategies to positively affect business outcomes. Through Soasta solutions, Akamai customers will then be able to test optimisations at scale prior to deployment and validate the business impact of those optimisations once they are live in production. The result is a comprehensive set of cloud-based performance and business outcome optimisation solutions.

“This acquisition will provide Akamai customers, many of whom are already Soasta customers, with a new way to measure and test the optimisations they are making to their sites, and validate the actual business impact of their site’s performance,” said Tom Lounibos, CEO of Soasta.