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Al Jazeera Sport renamed beIN Sports

Posted on: January 1st, 2014     by Vijaya Cherian

Al Jazeera Sport was rebranded beIN Sports on Jan 1, 2014. The rebranding indicates that the channel will now be part of beIN Sports, a global network of sports channels, jointly owned and operated by Qatari Sports Investments (an affiliate of Al Jazeera Media Networks).

beIN presently operates three channels in France – beIN Sport 1, beIN Sport 2 and beIN Sport MAX – and launched two channels in the United States (English and Spanish) in August 2012.The channel also holds Canadian broadcast rights to several sports properties.

With the rebranding, viewers have been promised “unmatched access to dedicated programming in English, Arabic, French and Spanish” through 19 High Definition channels.

beIN Sport holds the broadcast rights to several top European football leagues from England, Spain, Italy, and France, alongside the UEFA Champions League and Europa League, Africa Cup of Nations and the AFC Champions League.

“In a world where sports has the unique power to unite people, beIN SPORTS seeks to propel fans into a new age of sports programming by providing unmatched global sports coverage to its customers,” Nasser Ghanim Al Khelaifi, Chairman of beIN SPORTS commented.

“The new network will transform TVs into portals of unlimited immersive sporting action that speak to each fan in their own language, allowing events to live on long after the final whistle blows.”

Al Khelaifi also added that beIN Sports subscribers will be able to view their content on a range of platforms including the traditional screen, online as well as mobile devices.

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