News Satellite

BBC Arabic renews agreement with Arabsat

(l-r) Khalid Balkheyour, President and CEO, Arabsat and Nigel Fry, Head of Distribution, BBC Global News

A renewed deal between BBC and Arabsat will allow BBC Arabic TV to continue to be telecast across the Arab world via Arabsat’s Badr-4.

The BBC said the extension of its commitment to Arabsat’s satellite at 26° East is a key means of reaching its audience across the MENA. The new contract will extend the partnership to 15 years of delivery of the BBC’s free-to-air radio and television services.

“BBC Arabic is pleased to extend its commitment to Arabsat at 26°E as a key means of reaching its audience across North Africa and in the Middle East. This new contract will extend the partnership to 15 years of delivery of our free to air radio and television services,” said Sam Farah, head of BBC Arabic.

Arabsat president and CEO Khalid Balkheyour said: “We are thrilled to extend our long partnership and cooperation with BBC Arabic, one of the most trusted news brands and look forward to continue to offer their unique expertise in bringing the key stories of the region and the world to Arab audiences.

“This move supports our content strategy to deliver specialised video frequencies reflecting market demand to Arabsat audience across the MENA and Europe and ensuring the best free-to-air viewing experience at home.”