Sky News Arabia announced that UAE-based strategic media consultancy and service provider ChannelSculptor was instrumental in securing comprehensive distribution for the channel’s successful multi-platform launch earlier this month. The distribution strategy was devised and developed in conjunction with Nart Bouran, head of Sky News Arabia.
Sky News Arabia is the first regional news network to launch simultaneously across four media platforms including television, online, tablet and mobile.
Speaking about the multi-platform distribution arrangement and ChannelSculptor’s role, Bouran said: “The key differentiator of Sky News Arabia is that we deliver the news our viewers want, when they want and in the format they want, whether on a mobile device, tablet, online or television, so maximising audience reach across those platforms was a core launch objective. ChannelSculptor‘s work over the past few months has helped to maximise our potential viewership and to secure simulcrypted Pay-TV carriage for our High Definition channel.”
During the build-up to launch, ChannelSculptor was an integral part of the launch team, providing technical and market analysis, recommendations on distribution strategy and supporting the engagement of satellite, cable, IPTV, web and mobile distribution partners including Qtel, du, Etisalat, Eurostar, Abu Dhabi TV Network and OSN.
Nick Grande, managing director of ChannelSculptor said this was “the most comprehensive distribution package ever secured for a new channel launch in the MENA region”.
“We are very proud to have played a role in in setting a new standard for what can be achieved in a new channel launch. Sky News Arabia is also available around the world on Livestation, the online news channel aggregator, and via apps for iPad, iPhone, BlackBerry and Android devices.”