The Media Networking Alliance (MNA), a non-profit trade association, established to promote the adoption of the AES67 standard – will be at IBC2017 this year.
Following its successful participation in staging the IP Showcase at NAB this year, the MNA is once again an official partner – together with the AES, AIMS, AMWA, EBU, IABM, SMPTE, and VSF – in the IP Showcase at IBC2017. The MNA’s direct involvement in organising this event highlights the role of AES67 in defining the audio element of the new SMPTE ST 2110 suite of standards for real-time media transport over IP, acknowledging the rapid and widespread adoption of AES67 in providing signal interoperability across all of the current leading IP based audio networking protocols.
This time, 14 MNA member companies are participating in the major demonstration of real-world IP interoperability based on the SMPTE ST 2110 standards and AMWA NMOS specifications, that is a key feature of the IP Showcase event.
In conjunction with the interoperability demonstration in Room E.106, the IP Showcase Theatre (being run by IABM) features a running schedule of expert sessions from representatives of industry bodies, developers, vendors and end-users of IP systems in broadcast and AV media, exploring and explaining the business, technical, and creative benefits of IP workflows. Several of these are presentations by MNA members, specifically focusing on audio issues.
MNA Vice-Chairman Terry Holton is a member of the IP Showcase Board, organising the NAB and IBC editions.
“The IP Showcase is a collaboration between a number of highly respected and influential industry organisations and it is a great honor for the MNA to be included among them,” he said.
“The second edition of the IP Showcase at IBC presents MNA member companies with the further opportunity to demonstrate their products as part of what we expect will be the most significant interoperability event of its kind in the world to date.”
The IP Showcase is a demonstration to the broadcast and media world that real-time IP production is a practical, flexible and highly efficient reality, rapidly taking hold in mainstream operations.
No fewer than 22 MNA member companies and organisations will be showing some of the latest AES67 product developments on their booths.