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Netflix promises Dolby experience to viewers

Netflix has committed to delivering the first global combined Dolby Atmos and Dolby Vision high-dynamic range (HDR) streaming experience to consumers around the world. Netflix members will soon be able to experience its original film Okja in both formats. Additional supported titles will be added to the catalogue gradually.

“With consumers already able to experience Dolby Vision on Netflix, it was a natural continuation of our partnership to bring a new level of immersive audio with Dolby Atmos to Netflix members around the world,” commented Giles Baker, Senior Vice President, Consumer Entertainment Group, Dolby Laboratories.

Dolby Atmos delivers an immersive sound experience that places and moves audio anywhere around the viewer, including overhead, so that they feel as if they are in the middle of the story. Leveraging the high-dynamic range innovation that powers Dolby’s most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, as well as a fuller palette of rich colors using dynamic metadata and Dolby’s intelligent display mapping engine in each playback device.

“With the addition of Dolby Atmos support on Netflix, we are enabled to deliver the most cutting-edge experience to our global members and provide another creative tool to the artists,” said Greg Peters, Chief Product Officer, Netflix.

“I’m excited for Netflix members all over the world to be able to get a theater-quality experience in the comfort of their own homes.”

The combined Dolby Atmos and Dolby Vision streaming experience from Netflix will be available on 2017 LG OLED TVs pending an update soon.

Over time, Netflix plans to roll out support to additional devices, making the Dolby Atmos and Dolby Vision combined experience more accessible to Netflix members around the globe.