Sky News Arabia (SNA) has planned a series of celebratory events and initiatives that began in Cairo last week, and will continue through Saudi Arabia tomorrow and London before it culminates in Dubai on May 15 with the launch of a brand new studio in Dubai International Financial Centre to commemorate the news network’s five-year anniversary.
As part of this event, SNA, which began operations on May 6 five years ago, has launched a training studio for students from the Faculty of Mass Communications at Cairo University, and a seminar on the future of the media industry in the Arab World. In addition, SNA’s Cairo office held a special ceremony to honour several of its partners in Egypt, during which it announced five training grants for outstanding students, with an aim to providing students with the opportunity to acquire professional skills and benefit from the expertise of the Sky News Arabia team in various fields.
Speaking about the occasion exclusively to BroadcastPro ME, Nart Bouran, who has been the CEO of SNA since its launch commented: “We have come a long way in the last five years with innovation in all directions whether it is news gathering, technical installations, the number of stories we publish or our efforts on the social media front. We have had specific annual targets that we have achieved and we are so pleased to say that right from the Chairman and the Board of Directors to all the staff at SNA, we have worked towards a singular goal and this has helped us achieve the overall vision of the network.”
SNA will meet with its partners in Riyadh tomorrow and announce a few agreements primarily around the training of young Saudi journalists as part of its efforts to mark its five-year success in the region.
“We are also looking forward to an event in London, which will be hosted by our co-owner, Sky UK, who want to celebrate their part in the success of SNA,” Bouran added.
SNA’s new studio at DIFC will be inaugurated by the Governor of DIFC.
“This is a state-of-the-art, three-camera studio with beautiful views of DIFC. This studio has been custom built for us to expand some of our business programing and with DIFC being the centre of finance and business, we believe it is appropriate to run our Dubai operations from there,” Bouran stated.
SNA will undertake significant marketing campaigns across various parts of the MENA region including Egypt, Jordan, Morocco and the UAE to mark its fifth anniversary.
“SNA has always stood for very high journalistic and technical standards, making it ideal for young journalists to come and work with us. In the last year or so, it has been very obvious that news is no longer confined to a linear platform but is part of a multi-platform offering. SNA has been fortunate to have taken this on board very early on and we look forward to the next five years. We have some great ideas and are focused on innovation, and the industry is at a turning point when it comes to news so we want to be seen to be pioneers. We will be making some announcements in the future that will set us apart from the rest,” Bouran added.