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Snell and Cisco collaborate on IP

Snell Advanced Media (SAM) has collaborated with Cisco to integrate Cisco’s IP Fabric for Media solution into its existing IP networking solutions, providing the broadcast sector with IP solutions.

As part of the joint activity, both companies have committed to offering an integrated IP networking solution to enable a seamless transition towards IP. SAM will design Cisco solutions with professional services as part of its IP solutions and resell the Cisco solutions, to include Cisco Nexus 9000 series switches and Data Centre Network Manager (DCNM) software-defined networking solution, as part of its IP global go-to-market strategy including studio, playout, OB trucks / fly-packs and remote production.

SAM’s extensive IP product portfolio includes baseband conversion to/from IP, standards conversion and signal processing, production switchers, live replay and multi-viewers including a unified control and monitoring solution. SAM recently completed global IP projects with UEFA as well as deployments with BCE, Timeline Television and Vista Studios.

Bryan Bedford, Global Business Development, Strategy and Channel Lead, Sports, Media and Retail, at Cisco said: “Pairing SAM’s IP portfolio with Cisco’s offers us the ability to drive greater IP industry adoption. Our collaboration continues to help joint customers further the transitions from legacy architectures to IP and cloud, offering the speed and agility they need to launch new services.”

SAM will be demonstrating its IP solutions at IBC (booth #9A01) and will also be participating in the IP Showcase (E.106).