Animated series The Amazing World of Gumball is being launched in Arabic across the region by Cartoon Network Arabic.
Creator Ben Bocquelet based Gumball on the archetypal family sitcom, replacing normal human characters with nonsensical creatures.
He explained: “I wanted to treat the show like a sitcom and use the funny aspect of the characters and the freedom of animation to expand the humour and the stories into places that wouldn’t be possible in live action.”
Shows such as Freej, which are centered on families and communities, are popular across the region and The Amazing World of Gumball in Arabic may help grow this genre and provide entertainment to Cartoon Network Arabic viewers.
Speaking about the animated series, Alan Musa, GM and VP, Africa, Middle East and Pan Region, Turner Broadcasting commented: “Gumball is a visually ground-breaking series. The themes, humour and characters have broad appeal appreciated by both kids and adults alike.”