Snap partners with Qatar’s GCO to launch first AR Academy in MENA
More than 300m people use AR on Snapchat and more than 85% of daily users in the MENA region interact with Lenses every day.
- Latest
- Trending
More than 300m people use AR on Snapchat and more than 85% of daily users in the MENA region interact with Lenses every day.
At this year’s Web Summit Qatar 2025, guests will walk through an immersive AR journey, showcasing the evolution of Snap’s AR.
Snapping has evolved for brands—by engaging through chat, camera and creators, they can build an authentic presence and drive accelerated ROI.
Majlis Snap for Creators will provide hands-on support, educational programs, and collaborative opportunities designed to nurture and grow the local talent that thrives on the platform.
With 80% of consumers in the MENA region expressing a desire to use AR daily, these updates will be crucial for local brands aiming to build meaningful connections with their ...
Alhammadi will take on the new role to spearhead growth in KSA as the brand commits to increasing investment across the Kingdom.
Leading creators will join Julie B, Head of Talent Partnerships in EMEA to share their experiences and tips for growing on Snapchat, from monetising creativity to launching successful businesses and ...
El-Ghoussaini's role will involve cultivating relationships across the agency ecosystem, engaging with leadership, and building capabilities across the networks.
Snapchat will also now offer parents visibility into their teens’ safety and privacy settings in the Family Center.
Sony has planned to collaborate with developers of a variety of 3D production software, including in the entertainment and industrial design fields.
Both seasoned and budding creators can leverage the platform's newest features, transforming it into a substantial income source.
The workshops will promote AR as a tool for creative expression and skill development in the thriving Saudi creative industries.
Snapchat has partnered with broadcasters, digital publishers and creators across the Middle East and North Africa region to bring shows to its platform.
The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike than ever.
Available on the visual messaging app, the lenses give Snapchat users a chance to get up close and personal with their favourite singing stars.
Lens Fest 2022 featured MENA AR developers Mohammed Al Asmar from Oman and Maha Aldosary from Saudi Arabia for FIFA World Cup Qatar 2022.
MENA Augmented Reality developers invite Snapchatters to celebrate the football season through immersive lenses.
BeIN's football highlights will be available on the Discover tab for Snapchat users in the MENA region.
Netflix recently announced plans to add a lower-price ad-supported tier.
Snap announced a multi-year partnership with Live Nation to create a bridge between artists and fans through custom-built, immersive AR experiences.
In the 'Give More' campaign, Snapchat generated 10% of the overall campaign reach and contributed to 13.9% incremental reach over TV.
Snapchat has launched the new shows in partnership with broadcasters, digital publishers and creators across the MENA region.
The audiences will be able to see exclusive MBC and Al Arabiya TV shows on Snapchat this year.
In a recent study conducted by Kantar and Snap, 71% of parents in Saudi Arabia are also using Snapchat.
According to the company, more than 65% of Spotlight submissions use Snapchat's creative tools or AR lenses.
Tony Ghazal, Snap’s Talent Partnerships Manager – MENA, spoke with top creators in the region about becoming a Snap Stars and their outlook for the future of online video.
With this partnership, Ooredoo and Snap will collaborate on the upcoming major sporting event taking place in Qatar in 2022.
Snapchat has also added Sounds to the company’s Lenses, a collection of templates for its augmented reality experiences.
Laurenson, who most recently led carrier partnerships at Google for Android, will join Snap later this month based in Paris.
Saudi Arabia will be the second location globally to house a Snap Creator Studio.
Hobeika has rejoined Snap Inc. after being part of the team that launched Snap in MENA in 2017.
Tony Ghazal, Snap’s Dubai-based Lead for Talent Partnerships in MENA, will work alongside Bogaert and report to her.
Under this agreement, Snap Inc. will provide SBA with creative support in the form of video and augmented reality (AR) services.
In the Middle East, the platform claims that its monthly addressable reach continues to grow substantially, with over 75m Snapchatters, which is a 33% rise year on year.
The users in the MENA region are now able to share their content on Snapchat and be rewarded for their creativity.
New line-up of shows on Discover covers a variety of topics including comedy, lifestyle, cooking, and more.
The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G will be available in the Middle East & Africa from April 2021.
Snap Connect is an expansion to the Snap Focus programme that enables advertisers to dive deeper into education and strategies for DR advertising goals, formats, and opportunities on Snapchat.
Based in Dubai, Thomas joined Snap three and a half years ago as one of the first hires in the MENA region.
Covid-19 is accelerating trends for mobile as the report finds consumers are spending double the amount of time watching the mobile video as they do with TV.
Kevin Hart, Catherine Hardwicke, Anthony Anderson and Bunim/Murray Productions are among those who will create original scripted and unscripted shows exclusively for Snapchat’s mobile-first audience.
New announcements include an updated Lens Studio; new Local Lenses as well as new technical partnerships.
Backlite Media, Digital Tree, DMS, Elevision Screens, Eye Media, Future Tech, Group Plus, Maddict, MMP, ReachMENA and Snap Inc. have offered free media space to promote various charities.
Snapchat is taking its visuals to a new level with AR and a number of programmes and projects around it. In an exclusive conversation with BroadcastPro ME, Mike Evans, Software ...
Snap has announced that it is working with more than 20 Middle East media companies including Dubai Media Inc., Abu Dhabi Media, Discovery and MBC to create shows on Snapchat ...
View the photos from the summit and awards here. The eighth edition of the 2018 ASBU BroadcastPro Summit and Awards culminated with a gala dinner and awards ceremony on 13 November ...
The 2018 ASBU BroadcastPro awards shortlist has been announced. Winners will be revealed at a gala dinner on November 13 at the Habtoor Grand Hotel in Dubai.Commenting on the entries, ...
Meshaal Megled, Undersecretary for Engineering at Kuwait TV.Kuwait's national broadcaster offers a first look at its new cutting-edge 4K news studio and production workflow, in an ...
Together with MTS and Qualcomm Technologies, Inc. has conducted the first successful live trial with a commercial small cell product of Rel-13 Licensed Assisted Access (LAA) technology in Russia.The demonstration ...
Jamal Al Sharif.The Dubai Film and TV Commission (DFTC) has announced VIDXB, the Middle East and North Africa (MENA) regions first annual gathering celebrating the world ...
