Al Madar Facts & Figures
Satellite TV Penetration Study 2020

7 April, 2021
12:00 – 14:00 Riyadh (GMT+3)

Arabsat and Ipsos reveal new findings in the MENA TV market

The MENA region’s leading satellite operator, Arabsat, conducted a study with Ipsos to gauge the current state of satellite penetration in MENA homes given changing consumer entertainment trends. The study was conducted with a multi-pronged objective to assess the viewing needs and behaviours of MENA audiences.

Satellite continues to remain the strongest mode of content distribution in the region, with 93% total market share, despite the accelerated uptake of IPTV and streaming services in the Middle East and North Africa (MENA).

Chris Forrester talks to Arabsat about the new market study undertaken by Arabsat in conjunction with Ipsos in 2020.


The research explores the extent of satellite penetration in the MENA market


The evolution of TV reception modes and technological trends in the satellite market

Viewership Content

The research analyses the TV landscape and the most popular viewership content in the region

Agenda Schedule

Below you will find the schedule for the webinar.


Opening Address

Chris Forrester
Broadcasting Journalist and Industry Consultant




  • Badih Kanaan, Director Marketing, Arabsat
  • Paola Boghossian, Senior Research Media Director, Ipsos
  • Laith Alani, Head of Product Sales-Broadcasting Services, Arabsat
  • Sami Mobarah, Product Marketing Manager, Arabsat

Moderator: Chris Forrester, Broadcasting Journalist and Industry Consultant


Questions from the Audience


Concluding Statement

Chris Forrester

Registration Now Closed

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Raz Islam


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