The MENA region’s leading satellite operator, Arabsat, conducted a study with Ipsos to gauge the current state of satellite penetration in MENA homes given changing consumer entertainment trends. The study was conducted with a multi-pronged objective to assess the viewing needs and behaviours of MENA audiences.
Satellite continues to remain the strongest mode of content distribution in the region, with 93% total market share, despite the accelerated uptake of IPTV and streaming services in the Middle East and North Africa (MENA).
Chris Forrester talks to Arabsat about the new market study undertaken by Arabsat in conjunction with Ipsos in 2020.
The research explores the extent of satellite penetration in the MENA market
The evolution of TV reception modes and technological trends in the satellite market
The research analyses the TV landscape and the most popular viewership content in the region
Below you will find the schedule for the webinar.