Pebble hopes to partner with resellers/channel partners at CABSAT, who can help them deliver automation, playout and management solutions to the broadcast community.
Pebble, which has a large customer base and significant market share in MENA, will be at the show once again to reconnect with customers and showcase its new product range. The company’s solutions control more than 400 channels across 17 countries at around 70 sites in the Middle East.
Pebble’s main showcase at CABSAT will be Pebble Control, which it claims makes IP connectivity as simple as SDI. It is a new self-contained, scalable, IP-native, connection management solution that is easy to configure, deploy and operate using web-based UIs. Delivering immediate benefits to even the smallest IP facility, it leverages open standards and interfaces with NMOS-enabled devices, and is easily reconfigurable: one can change, add or remove devices. It also dictates the type of workflows that sit on top of that control system, and Nevion’s VideoIPath integration enables customers to easily control software-defined networks.
The company will also demonstrate its Pebble Automation enterprise-level automation for powerful multi-channel delivery. This platform delivers robust functionality at a scale that suits one’s operations, and can flex and adapt as needs change. A powerful centralised ingest, content management and multi-channel solution, it controls mission-critical operations at scores of broadcasters and service providers around the world, and is scalable from one to hundreds of channels.
The Pebble Automation platform’s distributed architecture enables broadcasters to utilise resources over multiple servers, and its range of device drivers gives them the freedom to deploy the technology that best fits the needs of each of their channels, whether that’s the legacy SDI devices, or the newest IP technologies.
Pebble will also present its software-defined integrated channel with a flexible channel pipeline design. Pebble’s scalable integrated channel device offers audio, video and graphics functionality in a compact, cost-effective format to meet broadcasters’ ingest, channel branding and frame-accurate multi-channel playout requirements. It replicates in software all the functionality of a traditional broadcast playout chain made up of single-purpose devices performing dedicated functions, and it can be customised for all your channel types, from tightly scheduled ‘static’ channels to highly reactive channels with multiple content formats, complex graphics, and live inserts.
“The events of the last 18 months have obviously meant that we could only engage with our customers digitally. While that has worked well for us, nothing beats meeting new and existing customers face to face, and attending CABSAT this October provides a brilliant opportunity to reconnect with customers and industry peers alike. We will also show how we have implemented one of the first pure IP-native SMPTE ST 2110 NMOS-compliant solutions in the region. As more broadcasters navigate the routes to an all-IP infrastructure, we can demonstrate the efficiency of our system deployment and outline our proven expertise to support successful IP migrations.
“We have a highly valued customer base and significant market share in MENA, which is important for us as a business. We are committed to delivering excellent solutions to this market as this region forms part of our global expansion plans over the next year. We will share more on this at CABSAT,” commented Samir Isbaih, VP Sales – Middle East & South Asia.