With CABSAT round the corner, BroadcastPro caught up with Thomas Löffler, AVP of Exhibitions at Dubai World Trade Centre, to find out what’s new this year.
What can the industry expect at CABSAT 2022? What is it most focused on in terms of innovation?
CABSAT, the Middle East and North Africa’s leading specialist event for the satellite, digital media and filmed entertainment industries, is set to reunite the region’s content and broadcast communities in-person once again for its 27th edition at Dubai World Trade Centre (DWTC), 17-19 May. CABSAT is set to spark meaningful, industry-changing dialogue in the broadcast, content and satellite industries. This edition will feature a greater focus on sustainability, with the SATExpo Summit returning under the theme ‘Building a Sustainable, Innovative Satellite & Space Sector’. Topics covered at the summit will include sustainability and the clean-up of space debris; new business and financing models; ground operations innovations; ensuring satellite security; AI and machine learning applied to satellite communications; and satellite insurance and risk mitigation.
This edition will feature a greater focus on sustainability, with the SATExpo Summit returning under the theme ‘Building a Sustainable, Innovative Satellite & Space Sector’. Topics covered at the summit will include sustainability and the clean-up of space debris; new business and financing models; ground operations innovations; ensuring satellite security; AI and machine learning applied to satellite communications; and satellite insurance and risk mitigation.
CABSAT 2022’s Content Congress will engage a unique cross-section of senior industry stakeholders with up-and-coming influencers to share insights on how to adapt traditional broadcast models, the benefits of disruptive thinking and the future of worldwide broadcasting. Content Congress will tackle the toughest challenges that the industry now faces, including how the metaverse will create content opportunities; content intelligence: using AI for both your content and your audience data; how to stand out as a vlogger; demonstrating green filming practices; reducing the carbon footprint of the film and TV industries; remote production and the role of the cloud; and deepfakes and synthetic media.
With the global broadcast and media technology market expected to grow from $41.4bn in 2021 to $62bn in 2027, it’s never been more important to ensure the right strategies are in place to capitalise on these opportunities. CABSAT is the region’s super-connector event to engage with thousands of key buyers, thought leaders and decision-makers from over 120 countries.
What new exhibitors can we expect at CABSAT 2022?
CABSAT 2022 will host a range of first-time international exhibitors specialising in broadcast and satellite-related products and services, including TAG Media (Israel), NXT Edition (UK) and Piko TV (Turkey) on the broadcast side of things, as well as Gilat Satellite Networks and Amos Spacecom (both Israel), who operate in the satellite industry.
What new topics or themes can we expect?
CABSAT 2022 sees the event expand into the realm of professional AV. It’s important that we support this community, which is a key part of the broader media and entertainment industry, especially as the focus is increasingly on creating profound experiences.
AV manufacturers, solutions integrators, distributors and resellers won’t want to miss out on this launch, while venue owners and managers, installers and other end users will benefit from learning about the latest advances in conferencing, sound, lighting, video and streaming technologies to captivate audiences.
The AV Connect buyer matching programme will give thousands of industry professionals, technology buyers, distributors and end users from over 120 countries the opportunity to create targeted high-value connections. Plus, our AV Academy will offer the chance to explore the latest trends and best practices through workshops and masterclasses delivered by leading AV professionals.
What new features should we be excited about?
We look forward to providing attendees with new opportunities to network and connect through a concierge meetings programme. In addition, for 2022 an enhanced Next Gen Content educational and screening programme will place a special focus on how technology’s newest mega-trend – the metaverse – will impact the MENA region’s entertainment industry.
