NAB said it is working with the Las Vegas Convention Center, the airport authority, and area hotels and is resorting to coordinate appropriate safety procedures.
The National Association of Broadcasters (NAB) has confirmed the 2020 NAB Show will go ahead as planned, from April 18 to 22 in Las Vegas, amid growing concerns about the coronavirus.
NAB Show is an event which aims to drive the evolution of media and entertainment. It is a launchpad for products and services expected to revolutionise the business.
In a press statement, the association said that it is closely monitoring the COVID-19 virus and is prepared to devote whatever resources necessary to ensure a safe and productive NAB Show experience.
“While the NAB stands firm in its commitment to hold the convention as planned, the health and safety of attendees and participants are NAB’s top priority. To that end, NAB is dedicated to providing rapid responses and assistance in support of the global NAB Show community’s participation plans. The event management team has launched a COVID-19 resource page on the NAB Show website, where updates will be provided,” the statement read.
The NAB association also said that it is taking COVID-19 very seriously and is fully invested and prepared to host a successful NAB Show in Las Vegas.
The city of Las Vegas is maintaining rigorous cleanliness and safety standards throughout public spaces, resorts and meeting facilities, and hosts successful trade events daily.
Meanwhile, NAB Show claims to have experienced an uptick in exhibit sales, attendee registration and hotel bookings in recent weeks, and conference programme speakers are being confirmed daily. The annual event is anticipating 1,600 exhibitors and 90,000 attendees.