Axon, the broadcast infrastructure, monitoring and control specialist, will use NAB 2013 as a platform to call all broadcasters to embrace the benefits of an AVB-based (Audio Video Bridging) future. An open set of standards established by the IEEE, AVB is expected to transform the way broadcasters manage and deliver live video production content over […]
Axon, the broadcast infrastructure, monitoring and control specialist, will use NAB 2013 as a platform to call all broadcasters to embrace the benefits of an AVB-based (Audio Video Bridging) future. An open set of standards established by the IEEE, AVB is expected to transform the way broadcasters manage and deliver live video production content over Ethernet. Axon will provide a technology preview showcasing the practical applications of AVB in its Synapse product range.
The AVB innovations are in direct response to the fast moving media landscape. Consumers are demanding quality live content instantly across a growing range of platforms. Broadcasters need flexible and future-proof infrastructures to deliver on these changing media consumption behaviours.
Peter Schut, chief technical officer at Axon, said: AVB will signal the beginning of the end for SDI (Serial Digital Interface) technologies. AVB takes it to a new level, and means low-latency as well as predictable and reliable delivery of live uncompressed video. We welcome conversations with broadcasters, manufacturers and partners at NAB to demonstrate the benefits of an AVB-enabled future.
AVB-enabled technologies will be incorporated into Axons market-leading Synapse range of interfacing and conversion products from 2014 meaning that broadcasters can future-proof their operations handling a hybrid SDI and compressed IP world today and an uncompressed AVB world tomorrow. We dont expect broadcasters to throw out their existing infrastructure but simply to be prepared for whatever the future brings in this rapidly changing media world, added Schut.
He continued: The problem with existing video over IP technologies is that they work in a highly compressed, non real-time environment. Weve been researching the potential of AVB for a long time but, frankly, weve been waiting for the IT industry to catch up. Until now, bandwidth and network speeds just havent been able to deliver live uncompressed production content effectively. Now the speed and reliability is there, we can begin to deliver on our innovations, and broadcasters can begin to reap the benefits of AVB-based infrastructures. These include greater productivity, instant connected access to the network, more flexible set-up and multi-use switching – enabling broadcasters, for example, to easily switch from delivering a game show to a live tennis match
The heart of broadcast
Axon will also be using NAB to position and reinforce the central and mission-critical role its solutions play in a broadcasters infrastructure – under its new company strategy, The heart of broadcast.