The film celebrates the dialogue and coexistence with different religions and aims to convey the right image of the Saudi modern young gentlemen who call for moderation and tolerance with others, said Dr Mustafa Alaidaroos, CEO of AFL.
Art Format Lab, a company that develops entertainment and cinema in Saudi Arabia, has announced it is in the process of producing Mukhtar, the first Saudi movie to be shot in KSA, Egypt and Italy.
The production house said the idea of the film revolves around a Saudi explorer who runs a travel channel on YouTube narrating a story about one country in each episode.
The YouTuber completes 99 stories, with only one story remaining in his 100 Stories with Gharib series.
Dr Mustafa Alaidaroos, CEO of Art Format Lab, said: The film celebrates the dialogue and coexistence with different religions and aims to convey the right image of the Saudi modern young gentlemen who call for moderation and tolerance with others. It is a Saudi film in terms of production, idea, script, music and acting.
Saudi Arabia is keen to diversify and enrich the entertainment experience in line with its Saudi Vision 2030. Efforts are in place to enhance private sector contribution to the sector, with the aim of diversifying the economy and raising the GDP growth rate, following the recent cinema openings across the kingdom.
Khulud Abu Homos, Chairperson of Art Format Lab added that the production house was established in 2017 with the aim of developing Arabic-language content in the region in partnership with various Hollywood and regional studios. Its objective is to nurture local filmmaking talents and develop the film industry in the Gulf region.
Alaidaroos added: “We are optimistic that in the coming period we will see opportunities for the development of Saudi filmmaking young talents as this industry has proven to show great potential in enriching the local content. We aim to guide those energetic talents on the path to a Saudi cinema that has great global outreach in the near future.