In April, 7awi Media Group increased unique views from 28m to 40m, a significant achievement that shows the success of its Snapchat investment.
7awi Media Group is continuing to invest in Snapchat as it has yielded remarkable results in Q1. With a team of more than 50 employees and a growing department, the media company ranks among the top 10 shows in the region, producing seven out of 10 shows.
7awi Media Group launched new shows in Q1 2023 that cater to the interests of the region’s local audience. These shows include KSA Trends, Creative Solutions, The Beginning, Fix It, Dancing Show, Trend Plus, and Ramadan shows such as Snap Sehhi, Madraset Banal Alyaum (co-produced with Rise Studios), Cook with the Chef, Ramadan with Zaina and Street Interviews.
In Q1 alone, they produced approximately 750 episodes for Snapchat shows. In March, nine of the 7awi shows were among the top 14 Snapchat publishers, according to the Snapchat dashboard. These shows include Bloopers, Remote Control, Sons of Tarzan, Monitor, Zoom on Stars, Venus and Mars, Drama Stars, Paradise and Ra2ej.
Speaking about the success of the shows, Anas Abbar, CEO of 7awi Media Group, said: “In April, we increased unique views from 28m to 40m, a significant achievement that shows the success of our Snapchat investment. We believe in creating and curating content that engages our local audience with unique, engaging entertaining content. Our team is committed to creating high-quality content that resonates with our audience, and we will continue to invest in platforms like Snapchat to deliver on that promise.”
