Ayman Safadi, CEO of Abu Dhabi Media, has announced that the state-backed media entity has undertaken a major restructuring that includes a few staff being promoted and others hired to new positions. In addition, the company has also created a Digital Media Services Division to focus on extending the organisations offerings in the digital space […]
Ayman Safadi, CEO of Abu Dhabi Media, has announced that the state-backed media entity has undertaken a major restructuring that includes a few staff being promoted and others hired to new positions. In addition, the company has also created a Digital Media Services Division to focus on extending the organisations offerings in the digital space and to pursue the creation of dynamic digital content.
Abdul Hadi Al Sheikh, who formerly headed LIVE, the outdoors production and broadcasting company arm of Abu Dhabi Media, has been appointed Executive Director of Digital Media Services. Al Sheikh has enjoyed a successful career in the media sector over the past 15 years. Previous posts at Emirates Media (now ADM) include Head of Digital Media, Director of Technology, and Chief Technology Officer. In 2008, he was appointed CEO of LIVE, ADMs , which he built into a world-class profitable business. Al Sheikh will continue to serve as CEO of LIVE. He holds an MBA from the University of Strathclyde (Scotland).
Other key appointments include Mohamed bin Taliah as Chief Information Security Officer, Waleed Saeed Al Awadhi as Executive Director of Marketing and Communications, Abdulwahed Almuwalekh as Deputy Chief Commercial Officer; Mohamed Dobay as Chief Financial Officer and Roy Hintze as the Director of The Office of Strategy Management
We need to ensure that Abu Dhabi Medias operating model, and its senior team, equips the company with the agility it requires to meet the demands of a continuously-evolving media sector. These changes are in line with best practice, and will better help ADM enjoy continued success, added Safadi.
