The new Abu Dhabi Media Network (ADMN) section on StarzPlay will provide viewers with a free and high-quality viewing experience.
Abu Dhabi Media has announced a strategic partnership with the subscription video-on-demand platform StarzPlay, under which all ADtv content will be moved to a new Abu Dhabi Media Network (ADMN) section fully integrated into the StarzPlay application. The app will be available across major platforms, including iOS, Android, smart TVs and the web.
This strategic agreement represents a transformative step in the regional digital broadcasting sector, reaffirming both parties’ commitment to digital innovation and to offering a premium, free viewing experience, supported by the latest high-quality streaming technology.
Beginning 4 November 2025, ADtv content will transition to the new platform, while the existing ADtv application will cease operations on 30 November 2025. Through StarzPlay, viewers will gain access to Abu Dhabi Media’s full catalogue of programmes, series, films and exclusive productions in a smooth, upgraded environment powered by state-of-the-art digital infrastructure that meets the latest international broadcasting standards.
The partnership aims to expand both entities’ regional presence by offering a wider range of diverse content to broader audiences. It also strengthens Abu Dhabi Media’s position as a major digital media organisation, capable of producing innovative programming that celebrates national identity while appealing to global viewers.
Commenting on the partnership, Rashed Al Qubaisi, Chief Executive Officer of Abu Dhabi Media, said: “This partnership embodies our ambitious strategy to keep pace with the digital transformation of the media sector and our continuous investment in the future of advanced digital platforms to meet audience expectations. It also enhances opportunities for future collaboration in joint production and exclusive content creation.”
He added: “We are pleased to announce the launch of the new platform, which reaffirms Abu Dhabi Media’s commitment to innovation and to developing the viewing experience in line with audience aspirations. The transition of ADtv content to StarzPlay platform reflects our vision of easier access to our channels and programmes while ensuring a superior digital experience that confirms our position as one of the region’s leading media organisations.”
Maaz Sheikh, CEO & Co-Founder of StarzPlay, commented: “We are delighted to commence this partnership with Abu Dhabi Media, which enables us to deliver an advanced and integrated viewing experience that ensures Abu Dhabi Media’s content and programmes can reach a broad new audience through the StarzPlay platform. This partnership reflects our commitment to working with the region’s leading media organisations and will contribute to expanding viewing options for users, strengthening our digital presence and enhancing our competitiveness in the digital media sector.”
Audiences accessing Abu Dhabi Media content through StarzPlay will enjoy a host of modern features, including high-quality streaming, improved device performance, personalised user profiles, advanced parental controls and smart recommendations tailored to viewing preferences. The platform will also include live streaming of Abu Dhabi Media’s key channels — Abu Dhabi TV, Al Emarat TV, Abu Dhabi Sports, Baynouna, Yas, Majid and National Geographic Abu Dhabi — along with its radio network.
The transition to StarzPlay represents more than a technical upgrade; it is a strategic advancement designed to enhance user engagement and elevate the overall digital viewing experience. By combining Abu Dhabi Media’s content library with StarzPlay’s cutting-edge technology, the partnership sets a new benchmark for the distribution of Arab media content through leading digital platforms.
The agreement also opens new avenues for future collaboration on joint productions and exclusive programming, aligning with evolving audience demands and global trends in digital entertainment.
