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      Home News

      Abu Dhabi Media signs content deal with Etisalat

      Vijaya Cherian by Vijaya Cherian
      March 26, 2014
      in News, TV/Radio Deals
      ShareTweetPostEmail

      UAE telco Etisalat has signed a deal with state broadcaster Abu Dhabi Media. According to the deal,  Etisalat will provide its eLife customer access to a wide range of on-demand content including drama series, cultural programmes, documentaries and talk shows offered by Abu Dhabi Media on multiple platforms. Rashed Al Abbar, vice president of Home […]

      UAE telco Etisalat has signed a deal with state broadcaster Abu Dhabi Media. According to the deal, 

      Abdulhadi Al Sheikh.
      Abdulhadi Al Sheikh.

      Etisalat will provide its eLife customer access to a wide range of on-demand content including drama series, cultural programmes, documentaries and talk shows offered by Abu Dhabi Media on multiple platforms.

      Rashed Al Abbar, vice president of Home Services at Etisalat said the company’s aim “is to provide our subscribers with high quality programmes in order to enrich their viewing experience”.

      Abdul Hadi Al Sheikh, executive director of Digital Media Services at Abu Dhabi Media, added: “Today’s partnership comes as part of our strategic direction that will keep us up-to-date with the latest developments in the media technology sector. This partnership strengthens our position as a major production destination in the country as well as the region.” 

       

      Tags: Abu Dhabi MediaArab media newsBroadcastProelifeEtisalatfeaturedpostMiddle East Broadcast industryVijaya Cherian

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