Abu Dhabi state broadcaster rebrands

Abu Dhabi Media Company adopted a new name and took on a new logo ahead of the Abu Dhabi Media Summit as part of a new corporate branding exercise. The company will henceforth be called Abu Dhabi Media.

“Abu Dhabi Media is a modern media company driven by creativity and innovation, yet still deeply rooted in the heritage and values of our Emirate.  Our new corporate brand elegantly communicates the bold direction we are taking as a company and our commitment to our local community and culture.  The re-launch of our corporate brand reinforces our focus on contributing to the continued growth of our dynamic local media industry,” HE Mohamed Mubarak Al Mazrouei, Chairman of Abu Dhabi Media said.

The rebranding initiative includes a new corporate brand identity, a television commercial, the redesign of the company’s corporate website, www.admedia.ae, and an entire range of communication materials and collateral.

Shaikha Al Shamsi, Associate Director, Corporate Branding, Abu Dhabi Media said: “We are excited to introduce a brand identity that truly articulates our company’s spirit.  This is a fresh, bold design that reflects the energy and dynamism of our company and employees.”

To develop the new corporate brand identity, Abu Dhabi Media worked closely with the Office of the Brand of Abu Dhabi (OBAD). The group provided guidance on how to best integrate elements of the Emirate’s brand into the new identity design, and helped set the framework for developing a brand identity which conveys the vision for the future while embracing the heritage of Abu Dhabi and the UAE.

The new television commercial is a celebration of some of Abu Dhabi Media’s most cherished brands and content, and features employees from across the company.  It also reinforces its focus on creating engaging content, delivering exciting new experiences and continuing to innovate across platforms. The TVC was shot on location, in Abu Dhabi, Ras Al Khaimah and Los Angeles.

Abu Dhabi Media engaged the creative teams of Open Abu Dhabi and Brand Faith, two world-class agencies with extensive experience and knowledge of the region.

Abu Dhabi Media manages more than 20 market-leading brands such as the TV channels Abu Dhabi Al Oula, and Abu Dhabi Riyadiya/AD Sports, Emarat FM, and Star FM radio stations, Al Ittihad and The National newspapers, Majid and Zahrat Al Khaleej magazines, the websites, anazahra.com and admcsport.com, Karkadann Games, Imagenation Abu Dhabi, LIVE, and United Printing Press.  Abu Dhabi Media partners with Universal Music Group and Sony Music Entertainment on VEVO, the online music video platform and with National Geographic on National Geographic Abu Dhabi, the Arabic language television channel, and National Geographic Al Arabiya magazine.

Abu Dhabi Media is headquartered in Abu Dhabi, with offices in Beirut, Cairo, Dubai and Jeddah. For more information, please visit  www.admedia.ae