As exclusively tweeted by BroadcastPro ME last week, Abu Dhabi TV Network has confirmed today that MBC’s seven High Definition (HD) channels will be available on its AD SPORTS set-top box. With the addition, Abu Dhabi TV will now have 18 HD channels on its bouquet offering sports, movies, documentaries, series, news, and family content. BroadcastPro […]
As exclusively tweeted by BroadcastPro ME last week, Abu Dhabi TV Network has confirmed today that MBC’s seven High Definition (HD) channels will be available on its AD SPORTS set-top box. With the addition, Abu Dhabi TV will now have 18 HD channels on its bouquet offering sports, movies, documentaries, series, news, and family content.
BroadcastPro ME believes that a similar deal will be signed with OSN as well soon.
The MBC HD bouquet will be available at no extra cost. As part of the deal, MBC will also feature AD SPORTS exclusive Barclays Premiere League (BPL) highlights on MBC1 and AL ARABIYA News Channel.
Malcolm Wall, CEO of Abu Dhabi Media explained: Our partnership with MBC reinforces our commitment to provide viewers with the best in world-class HDTV content across genres. Now, with the ADTV Network, the entire family can view their favorite programming in just one place through our AD SPORTS set-top box.
Commenting on the partnership from MBC Group, Sam Barnett, CEO, said: Were delighted that through this partnership, people with an AD SPORTS set-top box will be able to watch the MBC HD bouquet of channels.
Earlier this year, MBC had signed a deal with Technosat that made its HD content available on the set-to-box manufacturer’s ICHD platform.
