Beyond production, the partnership will place strong focus on education and mentorship.
The Creative Media Authority (CMA) has signed a strategic partnership with Scenario Production House, the creative studio founded by Arab actor and director Abed Fahed. The collaboration marks a major milestone in Abu Dhabi’s efforts to position itself as a leading hub for Arabic-language content and creative excellence across the region.
As part of the agreement, Scenario Production House will produce at least one major project each year in Abu Dhabi, capitalising on the emirate’s advanced media infrastructure and growing pool of creative professionals. Each production will include a minimum of 50% Abu Dhabi-based licensed freelancers, directly supporting the local creative economy and nurturing homegrown talent.
Under the agreement, Abed Fahed will also play a mentorship role, offering workshops and long-term knowledge sharing programmes to support the next generation of creatives. These efforts will build sustainable talent pipelines across acting, directing and production, reinforcing CMA’s commitment to empowering local storytellers.
Mohamed Dobay, Acting Director General of the Creative Media Authority, said: “Abed Fahed is not only a household name in Arabic entertainment, but a visionary who understands the transformative power of storytelling. This partnership reflects our broader ambition to position Abu Dhabi as the beating heart of Arabic content creation, where established icons and emerging voices come together to shape the future of media in the region.”
Khalid Khouri, Director – Industry Development at Creative Media Authority, added: “This collaboration with Scenario Production House represents more than just content output, it is about legacy. Abed Fahed’s dual role as actor and director makes him uniquely positioned to mentor emerging talent and help grow a resilient, future facing media ecosystem rooted in Arabic cultural excellence.”
Abed Fahed, Founder, Scenario Production House, commented: “We are delighted to collaborate with the Creative Media Authority, which will provide us with all logistical services in Abu Dhabi, as part of a strategic partnership aimed at strengthening the position of Arabic content on the regional and global stage. Through this partnership, Scenario Production House will deliver a series of cinematic and television productions that add significant value to the library of Arab art.”
With a career spanning decades, Abed Fahed brings distinguished legacy to the partnership. From award winning performances in Days of Rage, Al Hajjaj and Difficult Steps, to his directorial achievements in White Grey Black and White, Fahed has left a mark on Arab television. His presence in Abu Dhabi cements the city’s role as a magnet for Arabic filmmakers.
This partnership underscores the Creative Media Authority’s commitment to ensuring the sustainable support of the Arabic content industry and to strengthening knowledge exchange between generations, by empowering local talent and bringing Arab narrative and drama to audiences worldwide.
