The rental house has also leased a plot of 50,000 sqft in Dubai’s Al Quoz area to create a 360-degree environment for the professional community to collaborate on projects.
Dubai-based Action Filmz Productions and Rentals has secured a landmark project that has enabled it to send a huge consignment of equipment to Tunisia for a high-profile MBC production that will be used for 30 weeks running, from July to January 2023.
Speaking about the project, Crispin Dominic, CEO of Action Filmz Productions and Rentals, said: “This consignment includes everything that is required for a big production including three dollies, cranes, specialised grip equipment, six Sony Venice cameras, a Phantom high-speed camera, RED cameras, various set of lenses and the entire lighting package for both units.
“This is also a historic moment for the UAE. Usually, we see equipment shipped to the emirate for large productions. The fact that broadcasters are now willing to ship entire production equipment and rigs from Dubai shows the confidence they have in our solutions. We have supplied equipment to MBC for several productions, so when they wanted to shoot something in Tunisia they felt more confident to take it from a trusted local partner than go with a company from Europe, because we have often gone the extra mile to support them on their production journeys.”
Action Filmz, which started as a small operation 18 years ago, has slowly built its portfolio of products and a reputation in the market for being the first to bring new technology to the industry. The company recently purchased the U-Crane arm (formerly called the Russian arm), ARRI Alexa 35 cameras and the Servicevision Scorpio 45 crane, the first-of-its-kind in the Middle East, which was being shipped to Qatar for the World Cup as we went to press.
The rental house, which also operates seven warehouses within Dubai’s Al Quoz area, has now leased a large plot of 50,000sqft to build a massive playground for the professional community of photographers, videographers, filmmakers and the like to engage, communicate and work together. The area will bring together all of Action Filmz’ studios, rental spaces and other operations to ensure that the community can get everything they require from the same space.
“This has been a lifelong dream and the opportunity presented itself when the right space became available for me to execute this project,” explained Dominic. “Work is in progress and we are expecting this ecosystem to be ready by mid-2023.”