The network garnered 437.4m views on its digital platforms during Ramadan, marking a 228% growth.
The Abu Dhabi Media Network has announced results for its Ramadan 2024 programming lineup, showcasing success in viewership and engagement across its various platforms. The network saw significant increases in interaction rates on digital and social platforms.
Five original drama series and exclusive programmes aired on Abu Dhabi TV during Ramadan, with the top 10 programmes and series ranking among the most-watched in the UAE. This popularity underscores the strong performance of the Abu Dhabi TV network and the ADtv application, which experienced a significant leap in the total number of views for their Ramadan programmes and series lineup in 2024, according to a periodic market survey. Additionally, Al Mughared ranked number one in the UAE in the category of social dialogue programmes.
“Al Emarat” TV also ranked among the top five most-watched channels in the UAE, due to its distinguished lineup of programmes, most notably Al Shara.
This success reaffirms the Network’s new strategic vision, aiming to enhance the media landscape through innovation in media and digital content.
Abu Dhabi Media Network productions and original programmes shown on Abu Dhabi TV ranked among the most-watched Arabic series in the UAE, including Khattaf, Al Boum, Raheel, Bel Qanoon, and the Qalbi Etma’an program. In Saudi Arabia, the series Raheel and Al Boum were among the most viewed during Ramadan on Abu Dhabi TV. Abu Dhabi TV achieved a 10% increase in reach across the UAE during the 2024 Ramadan season compared to 2023.
The digital platforms of the Abu Dhabi Network, ADtv app, and social media platforms recorded 437m views, a growth of 228% compared to 133m views in 2023. Views on the Abu Dhabi TV digital platform increased from 97.2m in 2023 to 345.1m in 2024. Meanwhile, views on Al Emarat TV digital platforms increased by 19%, and Baynounah TV’s digital platform views increased by 218% during 2024 compared to the previous year’s Ramadan.
The series Raheel earned the highest number of views among all the programmes and series presented by Abu Dhabi Media Network through its digital platforms during Ramadan 2024, with 93.3m views. This was followed by the series Haq Arab with 75.6m views, Khattaf with 54.5m views, and the second season of Kasr Athem – Al Saradeeb with 39m views.
The Quran Kareem radio station topped the list of most-listened-to stations among Emirati and Arab listeners during Ramadan 2024. Programmes like Man Sabaq Labaq, Yastaftoonak, the Holy Quran recitation, Emarat Al Kheir, Sabah Al Zankiren, and Fa’el Khair ranked in the top six.
Additionally, Emarat FM ranked number one as the most-listened-to entertainment station among Emiratis with the programme Sabah Ramadan, while Star FM was the most listened-to radio station by Arab listeners for its music segment. KADAK FM ranked first in the UAE with the Weekend Insaniyat programme, and Radio 1 ranked third among English stations.
During Ramadan, the radio stations achieved 956,176 views on their digital platforms, with the total number of video content views across all digital platforms affiliated with Abu Dhabi Media Network reaching 640,623,691, an increase of more than 8% compared to the previous year.
Aletihad News Center recorded a strong performance, with video content on its digital platforms during Ramadan earning 14.44m views, an increase of 202% compared to the same period last year.
The number of ADtv application visitors increased by 17% during the last Ramadan programme cycle. The series Al Boum ranked first as the most-watched series on the application, with 1.25m views, followed by Baad Ghiayabk Aani with 939,000 views, Kasr Athem with 835,000 views, and Khattaf, Al Juzoua’a, and Raheel in fourth, fifth, and sixth place respectively.
Additionally, Zahrat Al Khaleej magazine ranked first as the most widely read monthly magazine in the UAE and Saudi Arabia. Al-Ittihad newspaper ranked first in readership retention and among the most widely read newspapers in the UAE, also being the first to use artificial intelligence technology to enhance its platform. Meanwhile, National Geographic Al Arabiya magazine’s readership increased by more than 119% in the UAE and over 69% in Saudi Arabia compared to 2022.
