Advanced Media has moved to a larger location adjacent to its previous space, in response to growing demand and to facilitate the hosting of larger events and training sessions.
Advanced Media Trading (AMT) has introduced a new sprawling showroom spanning 1000 m in Riyadh as part of its efforts to strengthen its presence in the burgeoning Saudi Arabian market. The new facility, comprising two floors, is set to become a hub for photography, videography, cinema and broadcast equipment enthusiasts.
The multi-functional space includes a showroom and a warehouse on the ground floor and the Management office, training room and Service Center on the second floor.
Speaking about the expansion, Samir Ibrahim, Advanced Media’s Regional Manager, said: “As the film sector in the Kingdom of Saudi Arabia grows rapidly, it is critical that we strengthen our position in the region through a comprehensive sales and marketing strategy.”
The multi-functional showroom boasts a modern design aimed at showcasing the latest products from brands like Sony, DJI, Sigma, RED, Fujifilm and Arri. With a representation of 60 brands in total, Advanced Media hopes to provide visitors with a diverse selection of equipment, displayed to facilitate exploration and comparison.
The showroom, equipped with interactive displays and knowledgeable staff, is designed to provide an immersive experience for customers seeking premium photo, video, cinema, and broadcast solutions. Additionally, the facility houses a service centre manned by technicians trained in Japan, Germany, Sweden, and Dubai, ensuring expert repairs and maintenance for in-warranty and out-of-warranty products.
Addressing the rationale behind the expansion, Ibrahim highlighted the rapid growth of Saudi Arabia’s film industry and the increasing demand for premium products in the region. “Expanding our business in Saudi Arabia is crucial for tapping into a growing economy, leveraging Vision 2030 opportunities, meeting rising demand for premium products, and positioning ourselves for sustained growth in a dynamic market,” he added.
Saudi Arabia’s film sector has witnessed significant development in recent years, buoyed by the government’s Vision 2030 initiative, which aims to diversify the economy and promote cultural and entertainment activities. The opening of Advanced Media Trading Co.’s new showroom underscores the company’s commitment to supporting this growth and contributing to the region’s economic development.
With its expansive showroom and commitment to excellence in customer service, Advanced Media Trading Co. aims to play a pivotal role in shaping the future of the media and entertainment industry in Saudi Arabia.
