Sister channel History 2 will be given a new identity this May across EMEA.
A+E Networks has announced the refresh for the History channel logo and brand identity in Europe, the Middle East and Africa.
The new visual identity hides a H within a H, symbolising the idea of unearthing the real story that lies beneath the surface.
The channel’s new look and identity are part of a global refresh that started with A+E Networks in the US and then rolled out internationally, reaching EMEA this March.
Speaking about the new identity, Heather Jones, Chief Creative Officer of EMEA at A+E Networks EMEA, said: “The powerful mix of programming that is accessible, engaging, informative and fun is a winning combination that has been resonating with our viewers for years. In addition, modernising the look and feel of the channel will help lift the brand to its next phase of success.”
A new identity for History 2 will be seen in May.