African pay-TV subscriber numbers are set to climb by 54% between 2019 and 2025 to 47.26m, according to Digital TV Research.
Africa is set to gain 17m pay-TV subscribers by 2025, according to a study from Digital TV Research. Further, Nigeria is set to float the highest, contributing 10m subscribers by 2025 after having overtaken South Africa in 2020.
Despite the strong subscriber growth, pay-TV revenues will rise by only 31% from 2019 to 2025, indicating that subscribers will pay less. Total revenues are set to reach $7.20bn by 2025, up by $1.72bn in 2019.
The report showed that three groups accounted for 93% of Sub-Saharan Africa’s pay-TV subscribers in 2019 but this proportion is set to fall to 88% by 2025.
The data showed that Multichoice had 14.56m subs across satellite TV platform DStv and DTT platform GOtv by end-2019.
This total is set to grow to 18.05m by 2025, with a marked slowdown in satellite TV growth.
France’s Vivendi had 4.73m subs to its Canal Plus satellite TV platform and Easy TV DTT platforms by end-2019. This total is projected to climb to 7.35m by 2025.
The report identified StarTimes/StarSat as likely to enjoy the most impressive growth, from 9.10m subs at the end of 2019 to 16.39m by 2025.