According to the report, pay-TV revenues are predicted to reach $6.44bn by 2028, up from $4.99bn on 2022.
The number of pay-TV subscribers in Africa will increase by around 16m between 2022 and 2028 to take the total to 57m, according to the latest report by Digital TV Research.
Subscriber numbers will climb by 38% over this period, but pay TV revenues will rise by only 29% – indicating that subscribers will pay less. Pay-TV revenues will reach $6.44bn by 2028, up from $4.99bn on 2022.
The report said three groups will account for 89% of Africa’s pay-TV subscribers by 2028. Multichoice, through its DStv and GOtv platforms, is set to continue to lead the industry with 21m subscribers expected by 2028. StarTimes/StarSat (19m) and Canal Plus/Easy TV (11m) will follow.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “No new major players will start. Instead, these three operators will battle for supremacy – often by cutting prices.”