Dubai-based pan-Arab broadcaster Al Aan TV has revamped its website to coincide with the onset of Ramadan. The newly released site features tighter integration with social media, an expanded network of regional reporters, and a sleeker, more engaging user interface. According to the channels Chief Editor, Samer Hamza, the new site coherently fuses two of […]
Dubai-based pan-Arab broadcaster Al Aan TV has revamped its website to coincide with the onset of Ramadan. The newly released site features tighter integration with social media, an expanded network of regional reporters, and a sleeker, more engaging user interface.
According to the channels Chief Editor, Samer Hamza, the new site coherently fuses two of Al Aans best assets, human capital and the massive social media presence: “The expanded network of regional reporters builds on Al Aan’s reputation as a trusted provider of hard news, and provides its reporters with tighter integration with social media platforms including Facebook, Twitter and YouTube. The social media links offer news consumers more opportunities to engage with the content, each other, and the reporters who developed the content.
Deputy Head of news at Al Aan, Rania Sayah said that the new web site enables Al Aan to redefine the linear viewing experience: We no longer think in terms of TV shows alone. We plan them as social conversations feeding from and feeding back into social media. The TV content is only one component among many. This matches the way the modern audience consumes video content and engages with it. That is why the social features of our new web site are far more than convenience; they put us on the right track for audience-focused growth.”
The new sites proprietary location-aware technology offers to serve more and more relevant content to users as they spend more time on the site.