Al Jazeera Media Network and Google have announced a global partnership to work towards a more sustainable news ecosystem by promoting digital journalism.
Al Jazeera Media Network and Google have announced a global partnership to work towards a more sustainable news ecosystem by promoting digital journalism.
The partnership focuses on several key areas such as attracting and retaining audiences, building products for video and mobile, maximising advertising revenues and imparting digital skills to journalists.
Abdulla al Najjar, Executive Director of Global Brand & Communications at Al Jazeera Media Network commented: “Our commitment to our users has always compelled us to seek out and leverage the best technology platforms in the world and Google’s proven track record of delivering makes it the ideal partner for Al Jazeera Media Network. We look forward to this partnership with Google as we continue to create exceptional value for our users.
Alfonso De Gaetano, Director of Global Partnerships – Emerging Markets at Google added: “We are delighted to partner with the Al Jazeera Media Network to bring the best of Google to the company. The partnership covers a number of different areas such as monetisation solutions, distribution platforms like DoubleClick, YouTube, Cloud as well as digital tools training.”
Al Jazeera already works closely with Google and claims that its dedicated content reaches more than two million subscribers through the broadcasters YouTube channels. Google Newsstand helps to widen distribution, investment in and optimisations for mobile leading to mobile users now making up over 70% of the audience and across all channels.
