Amagi appoints Emma Whitmore as SVP of Sales for EMEA

In her new role, she will report to Dan Marshall, Executive Vice President of Global SaaS Sales.

Amagi, a cloud-based SaaS technology provider for broadcast and streaming TV, has announced the appointment of Emma Whitmore as its new Senior Vice President of Sales for the Europe, Middle East, and Africa (EMEA) region. Whitmore brings more than 20 years of strategic leadership experience in the media and technology sectors, known for her expertise in partner-driven growth, customer-focused innovation, and fostering industry collaboration.

Her appointment represents a significant step in Amagi’s efforts to deepen its presence and expand its customer base across the EMEA region. This move follows Amagi’s recent acquisition of Tellyo, a company that specialises in producing live events and social media content, highlighting the company’s strategic commitment to growth in European markets and enhancing its portfolio of cloud-native solutions for broadcasters, content owners, and streaming platforms.

Emma Whitmore, SVP of Sales, EMEA at Amagi, said: “I’m excited to join at a time of rapid growth and innovation across EMEA. This is a unique opportunity to work even more closely with our customers, expand our local presence, and ensure we’re delivering solutions that truly reflect the needs of today’s broadcasters and content owners.”

Her new role comes at a time when cloud-first strategies are becoming increasingly vital for broadcasters and content owners, especially in live sports, news and entertainment. As part of Amagi’s global sales leadership, Whitmore will report to Dan Marshall, Executive Vice President of Global SaaS Sales, and will focus on delivering scalable, efficient solutions aligned with changing operational demands across the region.

Dan Marshall, EVP, Global SaaS Sales, added: “Emma brings a combination of deep industry expertise and focus on execution. As we continue scaling across EMEA, her leadership will be pivotal in expanding our regional impact, strengthening partner relationships, and delivering even greater value to our customers.”

Emma Whitmore also contributes to innovation initiatives such as the UK Government’s Future of TV working group, is on the Digital TV Group Council, and was an integral part of one of the TM Forum Catalyst projects, which focused on sustainability in the media ecosystem. She is a passionate mentor and advocate for women across the sector and serves as a school governor and youth hockey coach.

Sri Hari Thirunavukkarasu, who led sales for Amagi in the EMEA region for over a decade, will be relocating to the company headquarters in India to drive strategic initiatives at the CEO’s office. “It has been a memorable stint building the Amagi footprint in Europe, and working very closely with customers to drive cloud adoption and business transformation,” stated Sri Hari. “With the appointment of a seasoned industry professional like Emma, I am fully confident that our customers and partners in the region are in good hands and will benefit from her customer-first approach.”