The partnership offers media and entertainment customers access to Amagi’s playout solutions built on Google Cloud.
Amagi has announced the general availability of its broadcast-grade cloud playout product, Amagi Cloudport, on Google Cloud Marketplace.
The partnership elevates Amagi’s SaaS offerings to its customers by combining the advantages of Amagi’s live and on-demand video infrastructure services with Google Cloud’s solutions.
Amagi has developed cloud-native solutions for the broadcasting industry for over a decade. Amagi’s partnership with Google Cloud is a logical next step in Amagi’s efforts to solidify its position as an innovative SaaS provider in media and entertainment.
Commenting on the partnership, Baskar Subramanian, CEO & Co-founder of Amagi, said: “Amagi enables broadcasters to thrive in a multi-screen world by helping them move beyond legacy workflows and embrace the advantages of unified broadcast workflows on the cloud. By collaborating with a trusted public cloud provider like Google Cloud, we are ensuring our services retain their quality while offering as many benefits as possible to our customers.”
Kip Schauer, Global Head of Media and Entertainment Partnerships at Google Cloud, added: “Amagi’s solutions have been continuously innovative. Our partnership will allow them to further accelerate their solutions’ flexibility and efficiency, and help them achieve higher customer satisfaction.”
Amagi provides a complete suite of solutions for channel creation, distribution, and monetisation. Amagi clients include ABS-CBN, AccuWeather, A+E Networks UK, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, The Roku Channel, and Vice Media, among others.