The three international players have joined the HbbTV Association in the last six months encouraging other entities to do the same.
The HbbTV Association has announced that Amazon, Discovery and Tele System Digital have become members of the industry association.
The three international players have joined the HbbTV Association in the last six months, leading to a total membership of 77 companies from all areas of the broadcast and broadband industry.
Vincent Grivet, Chair of the HbbTV Association, said: “We are honoured and excited about gaining the confidence and support of Amazon Fire TV, Discovery and Tele System Digital, reflecting the growing importance of HbbTV for leading market players on a global scale. The open standard enables advanced TV services and a great viewing experience on TV sets, whether the content is received via broadcast or broadband networks.”
David Fisher, VP of advanced advertising, Discovery Networks International, added: “We’re delighted to add our contribution to the already excellent work of the HbbTV Association. Discovery is fully committed to supporting HbbTV as an enabler of interactive TV services and targeted advertising. The future of TV is exciting and the collaborative efforts of the HbbTV Association are pivotal.”
Stefano Piovesan, Head of Projects & Products Management, Tele System Digital, said: “From day one, our aim has always been for our customers to enjoy the advantages arising from the best technologies available. For this reason, Tele System has chosen HbbTV as the perfect present and future technology solution for its hybrid products, allowing consumers to enjoy the most amazing user experiences in TV entertainment.”