Under the miniTV Imported banner, Amazon miniTV is dubbing Korean, Turkish, Mandarin and Spanish dramas.
Amazon miniTV, the free streaming service available on the Amazon Shopping app and Fire TV in India, has launched a new category, miniTV Imported, which will premier international content dubbed in Hindi.
Spanning across multiple genres such as romance, drama, thriller, and more, miniTV Imported will stream top global shows every month, including Korean, Turkish, Mandarin, and Spanish dramas.
The first set of shows, which streams from July 7, are all Korean and includes Cheer Up, Heart Surgeons and Doctor Detective.
Amogh Dusad, Head of Content, Amazon miniTV, said: “In recent times, the viewing preferences of digital video consumers in India have changed significantly. They love the diversity in content offering and are looking for unique stories and captivating characters from across the world. We have curated a list of blockbuster shows (from Korean, Turkish, Mandarin, Spanish and many more languages) that we believe will resonate with Indian viewers. Very excited to add the international shows in the local language to our content slate on Amazon miniTV!”
Aruna Daryanani, Director and Business Head, Amazon miniTV, added: “At Amazon miniTV, our endeavour has always been to offer exciting content to our audiences across India for free. We are catering to a vast majority of 18-34 year olds, who are looking for fresh content beyond television. Hence offering a varied choice of international shows dubbed in India is a perfect extension and we believe will appeal to our customers. We believe this is an exciting opportunity, as advertisers are also very keen on reaching out to this audience on our service.”
