AMC, which currently operates two cinema locations in the Kingdom, will offer the Dolby experience by the end of 2020.
AMC Entertainment Holdings has announced that the Dolby Cinema experience will soon be available at AMC Cinemas in Saudi Arabia, according to Arab News.
AMC’s first Dolby Cinema screen is expected in the Kingdom by the end of 2020, and a total of 16 AMC Cinemas locations are expected to offer the Dolby experience over the next four years. AMC currently operates two cinema locations in Saudi Arabia.
Dolby Cinema offers an enhanced viewer experience with the ultra-vivid picture of Dolby Vision, as well as the immersive sound of Dolby Atmos.
Commenting on the development, John Iozzi, managing director, AMC Cinemas, was quoted as saying: “As AMC continues to expand its presence in the Kingdom of Saudi Arabia, we do so by providing best-in-class amenities to our guests, and Dolby Cinema is known around the world as one of the most exhilarating, captivating moviegoing experiences. AMC and Dolby have shared great success in the US and Europe, where Dolby Cinema has quickly become incredibly popular, and we’re very eager to introduce the concept to our moviegoers in Saudi Arabia.”
