Anghami subscribers will also receive a one-month subscription to TOD Entertainment, where they will have access to the entire platform's content.
Music streaming platform Anghami and TOD, the new digital platform in MENA, have announced a strategic partnership that will see a curated selection of TOD’s sports and entertainment programming available on Anghami.
Unveiled earlier this month, TOD, a subscription-based over-the-top (OTT) platform, offers more than 10,000 hours of premium entertainment and sports content including top Arabic, Turkish, international, and children’s programming, together with a range of new TOD Originals. TOD also exclusively houses all beIN Sports content.
This strategic move, which aims to further diversify Anghami’s vast selection of content, will allow fans to access exclusive beIN Sports audio content on Anghami. This will include major football league games roundups as well as daily live updates and interviews with premier footballers. Anghami subscribers will also receive a one-month package to TOD Entertainment where they will have access to all the platform’s content.
Commenting on the partnership, Choucri Khairallah, Vice President of Business Development at Anghami, said: “Our goal is a simple one; to provide users around the world with the very best content. Through our partnership with TOD, we are introducing world-class sports to our expansive collection of music and podcasts to enrich the overall experience and attract new audiences. But this is just the start of our collaboration. Anghami and TOD share many synergies that we want to capitalise on in the coming months, especially in the run-up to the FIFA World Cup Qatar 2022. We will continue to explore strategic partnerships and opportunities to engage our audiences in music, entertainment and sports.”
The announcement comes just weeks after Anghami, the first Arab tech company to float on the US stock exchange, unveiled an all-new brand identity to support its next phase of growth. Earlier this month, Anghami also signed a multi-year deal with global Arab megastar Amr Diab to be the only platform to stream his entire own label catalogue and future releases.