• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Anghami records three-fold growth in audio ad revenue in one year

Anghami records three-fold growth in audio ad revenue in one year

May 8, 2017
Autoscript upgrades WinPlus-IP

Autoscript upgrades WinPlus-IP

July 6, 2022
FOR-A to demonstrate IP production solutions powered by AMMUX at IBC

FOR-A to demonstrate IP production solutions powered by AMMUX at IBC

July 6, 2022
Dubai Film and TV Commission announces new initiative to support Emirati scriptwriters

Dubai Film and TV Commission announces new initiative to support Emirati scriptwriters

July 6, 2022
Turkish film ‘Bergen’ enjoys box office success across MENA

Turkish film ‘Bergen’ enjoys box office success across MENA

July 6, 2022
Egyptian film ‘Trapped’ to premiere at Mostra de Valencia

Netflix to release Egyptian film ‘Trapped’ on July 7

July 6, 2022
Egyptian film ‘Kira wal Gin’ records $0.77m in four days

Egyptian film ‘Kira wal Gin’ records $0.77m in four days

July 6, 2022
BeIN SPORTS announces new shows, will air past sporting events

BeIN Sports gears up for women’s sport events

July 5, 2022
Warehouse421 announces summer programme 2022

Warehouse421 announces summer programme 2022

July 5, 2022
Kongsberg to buy majority stake in NanoAvionics

Kongsberg to buy majority stake in NanoAvionics

July 5, 2022
Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

July 5, 2022
MediaHub completes one year

MediaHub completes one year

July 5, 2022
D-Orbit signs contract with Kepler Communications

D-Orbit signs contract with Kepler Communications

July 5, 2022
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Thursday, July 7, 2022
BroadcastPro ME
  • News
    • All
    • Podcasting
    • Cinema Theatres
    • Esports
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    Dubai Film and TV Commission announces new initiative to support Emirati scriptwriters

    Dubai Film and TV Commission announces new initiative to support Emirati scriptwriters

    Turkish film ‘Bergen’ enjoys box office success across MENA

    Turkish film ‘Bergen’ enjoys box office success across MENA

    Egyptian film ‘Trapped’ to premiere at Mostra de Valencia

    Netflix to release Egyptian film ‘Trapped’ on July 7

    Egyptian film ‘Kira wal Gin’ records $0.77m in four days

    Egyptian film ‘Kira wal Gin’ records $0.77m in four days

    BeIN SPORTS announces new shows, will air past sporting events

    BeIN Sports gears up for women’s sport events

    Warehouse421 announces summer programme 2022

    Warehouse421 announces summer programme 2022

    Kongsberg to buy majority stake in NanoAvionics

    Kongsberg to buy majority stake in NanoAvionics

    Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

    Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

    MediaHub completes one year

    MediaHub completes one year

    D-Orbit signs contract with Kepler Communications

    D-Orbit signs contract with Kepler Communications

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    Virtual vernacular: Terminology in virtual production – Part 2

    Virtual vernacular: Terminology in virtual production – Part 2

    The future of subtitling and captioning

    The future of subtitling and captioning

    Redefining cloud for broadcast

    Redefining cloud for broadcast

    beIN Media Group welcomes students as part of French media company initiative

    beIN Media Group welcomes students as part of French media company initiative

    Virtual production: A field guide to the future of filmmaking

    Virtual production: A field guide to the future of filmmaking

    Why converged media consumption requires a converged security solution

    Why converged media consumption requires a converged security solution

    Unlocking the 5G opportunity in video services

    Unlocking the 5G opportunity in video services

    Exploring the power of AI

    Exploring the power of AI

    Disaster recovery in the cloud

    Disaster recovery in the cloud

    There is hope, opportunity, optimism with the cloud

    There is hope, opportunity, optimism with the cloud

    Trending Tags

    • Videos
      Protecting your content – Devising a multi-pronged strategy

      Protecting your content – Devising a multi-pronged strategy

      Gearing up for a FAST audience

      Gearing up for a FAST audience

      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      Said Bacho on Editshare’s Middle East plans

      Said Bacho on Editshare’s Middle East plans

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      ASBU BroadcastPro ME Awards Footage

      ASBU BroadcastPro ME Awards Footage

      CEO Panel – Thriving in the New World Order

      CEO Panel – Thriving in the New World Order

      Taking streaming to the next level

      Taking streaming to the next level

    • Opinion
      What we can learn from Korean dramas

      What we can learn from Korean dramas

      Optimising video players for live sports

      Optimising video players for live sports

      New normal inspires fresh storylines and alternative filming strategies

      Identifying good stories and investing in content is the need of the hour

      Edging closer to 5G content delivery in the cloud

      Edging closer to 5G content delivery in the cloud

      New normal inspires fresh storylines and alternative filming strategies

      Sports brings more subs to platforms

      How to stand out in a content-saturated market

      How to stand out in a content-saturated market

      New normal inspires fresh storylines and alternative filming strategies

      Saudi Arabia’s makeover

      Responding to content consumption trends and monetising demand

      Responding to content consumption trends and monetising demand

      A new wave of Saudi filmmakers

      A new wave of Saudi filmmakers

      New normal inspires fresh storylines and alternative filming strategies

      Is NFTs the next big thing for creators?

    • Interviews
      • All
      • Lounge
      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Staying on schedule

      Staying on schedule

      Great expectations at CABSAT 2021

      Setting the stage for CABSAT 2022

      Taking the OTT bull by its horns

      Taking the OTT bull by its horns

      The path to digital transformation

      The path to digital transformation

      The show must go on

      The show must go on

      BeIN at the top of its game

      BeIN at the top of its game

      Giving us the full Viu

      Giving us the full Viu

      Picture Perfect

      Picture Perfect

      Ambassadors of Arabic content

      Ambassadors of Arabic content

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      BroadcastPro Tech Summit 2022

      BroadcastPro Tech Summit 2022

      BroadcastAsia 2022

      BroadcastAsia 2022

      CABSAT 2022

      CABSAT 2022

      NABSHOW 2022

      NABSHOW 2022

      Future of Sports Broadcasting Summit 2022

      Future of Sports Broadcasting Summit 2022

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Podcasting
      • Cinema Theatres
      • Esports
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      Dubai Film and TV Commission announces new initiative to support Emirati scriptwriters

      Dubai Film and TV Commission announces new initiative to support Emirati scriptwriters

      Turkish film ‘Bergen’ enjoys box office success across MENA

      Turkish film ‘Bergen’ enjoys box office success across MENA

      Egyptian film ‘Trapped’ to premiere at Mostra de Valencia

      Netflix to release Egyptian film ‘Trapped’ on July 7

      Egyptian film ‘Kira wal Gin’ records $0.77m in four days

      Egyptian film ‘Kira wal Gin’ records $0.77m in four days

      BeIN SPORTS announces new shows, will air past sporting events

      BeIN Sports gears up for women’s sport events

      Warehouse421 announces summer programme 2022

      Warehouse421 announces summer programme 2022

      Kongsberg to buy majority stake in NanoAvionics

      Kongsberg to buy majority stake in NanoAvionics

      Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

      Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

      MediaHub completes one year

      MediaHub completes one year

      D-Orbit signs contract with Kepler Communications

      D-Orbit signs contract with Kepler Communications

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      Virtual vernacular: Terminology in virtual production – Part 2

      Virtual vernacular: Terminology in virtual production – Part 2

      The future of subtitling and captioning

      The future of subtitling and captioning

      Redefining cloud for broadcast

      Redefining cloud for broadcast

      beIN Media Group welcomes students as part of French media company initiative

      beIN Media Group welcomes students as part of French media company initiative

      Virtual production: A field guide to the future of filmmaking

      Virtual production: A field guide to the future of filmmaking

      Why converged media consumption requires a converged security solution

      Why converged media consumption requires a converged security solution

      Unlocking the 5G opportunity in video services

      Unlocking the 5G opportunity in video services

      Exploring the power of AI

      Exploring the power of AI

      Disaster recovery in the cloud

      Disaster recovery in the cloud

      There is hope, opportunity, optimism with the cloud

      There is hope, opportunity, optimism with the cloud

      Trending Tags

      • Videos
        Protecting your content – Devising a multi-pronged strategy

        Protecting your content – Devising a multi-pronged strategy

        Gearing up for a FAST audience

        Gearing up for a FAST audience

        Planning Your Hybrid Cloud Playout Journey

        Planning Your Hybrid Cloud Playout Journey

        Qvest on “The cutting edge of Cloud Editing”

        Qvest on “The cutting edge of Cloud Editing”

        Said Bacho on Editshare’s Middle East plans

        Said Bacho on Editshare’s Middle East plans

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        ASBU BroadcastPro ME Awards Footage

        ASBU BroadcastPro ME Awards Footage

        CEO Panel – Thriving in the New World Order

        CEO Panel – Thriving in the New World Order

        Taking streaming to the next level

        Taking streaming to the next level

      • Opinion
        What we can learn from Korean dramas

        What we can learn from Korean dramas

        Optimising video players for live sports

        Optimising video players for live sports

        New normal inspires fresh storylines and alternative filming strategies

        Identifying good stories and investing in content is the need of the hour

        Edging closer to 5G content delivery in the cloud

        Edging closer to 5G content delivery in the cloud

        New normal inspires fresh storylines and alternative filming strategies

        Sports brings more subs to platforms

        How to stand out in a content-saturated market

        How to stand out in a content-saturated market

        New normal inspires fresh storylines and alternative filming strategies

        Saudi Arabia’s makeover

        Responding to content consumption trends and monetising demand

        Responding to content consumption trends and monetising demand

        A new wave of Saudi filmmakers

        A new wave of Saudi filmmakers

        New normal inspires fresh storylines and alternative filming strategies

        Is NFTs the next big thing for creators?

      • Interviews
        • All
        • Lounge
        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Staying on schedule

        Staying on schedule

        Great expectations at CABSAT 2021

        Setting the stage for CABSAT 2022

        Taking the OTT bull by its horns

        Taking the OTT bull by its horns

        The path to digital transformation

        The path to digital transformation

        The show must go on

        The show must go on

        BeIN at the top of its game

        BeIN at the top of its game

        Giving us the full Viu

        Giving us the full Viu

        Picture Perfect

        Picture Perfect

        Ambassadors of Arabic content

        Ambassadors of Arabic content

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        BroadcastPro Tech Summit 2022

        BroadcastPro Tech Summit 2022

        BroadcastAsia 2022

        BroadcastAsia 2022

        CABSAT 2022

        CABSAT 2022

        NABSHOW 2022

        NABSHOW 2022

        Future of Sports Broadcasting Summit 2022

        Future of Sports Broadcasting Summit 2022

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home News

      Anghami records three-fold growth in audio ad revenue in one year

      Staff Reporter by Staff Reporter
      May 8, 2017
      in News, Radio Stations, OTT/Video Streaming
      ShareTweetPostEmail

      Music streaming company Anghami has revealed that it recorded a three-fold growth in audio ad revenue last year.

      Music streaming company Anghami has revealed that it recorded a three-fold growth in audio ad revenue last year. Anghami’s music marketing services are supported by DMS, the digital arm of Choueiri Group.

      The streaming company claims to be the first platform to bring music marketing into the region through audio ads and sponsored playlists. The solution is not only disrupting the regional music industry but also giving top brands the opportunity to exclusively customise a user’s experience driven by innovation and creativity through data and technology.

      The rise of streaming has extended artists’ reach, expanded users’ content accessibility and improved brands’ targeting. Through Anghami, marketers are tapping into “deep music intelligence” to communicate the right audio ad to their target audience using technology, data and emotions. This represents one of the mega trends within music marketing in the region. Since inception, Anghami has partnered with more than 20 mobile operators from 10 countries and works with over 200 brands and technology providers to provide international and local music to over 40 million users. Brands have realised the value of audio ads and using them to create a big impact amongst their target customers.

      Elie Abou Saleh, Commercial Director at Anghami said: “Music has always been a major focus for brands to communicate to potential consumers. Nowadays, the change is through the medium and the message. We are helping brands craft their sonic identity through different personalised solutions by creating tailored music that fits different moments of the day. This allows them to offer users a musical journey that complements their activity and matches their product or service.”

      While social media presence is important for growing awareness and engagement with brands, the digital marketing trends in MENA are expanding. MENA consumers are relying more on brands’ digital messages to guide them through a purchase journey. 91% of online consumers in the UAE and 88% in KSA have acted after seeing an online ad, video, audio, or website content from a brand that is relevant to them.

      In a region, where the majority of the online population consumes content across devices, brands are looking for ways to put their content into context to reach their relevant consumers. With the rise of streaming services and voice-controlled devices, digital audio advertising on a music streaming platform have become very attractive and represent 67.5% affinity compared to advertising on podcasts or radio. 79% of audio consumption takes place while people are engaged in activities where visual media cannot reach them.

      Abou Saleh added: “We expect to continue to see a rise in music marketing. Audio ads, in particular, offer a captive experience that provide brands 59% higher brand recall as well as 2X more on purchase intent versus display. In addition, targeting with Anghami’s audio ads not only utilises data metrics but also emotions.”

      Tags: featuredpostmusic streamingAnghami

      Related Posts

      Dubai Film and TV Commission announces new initiative to support Emirati scriptwriters

      Dubai Film and TV Commission announces new initiative to support Emirati scriptwriters

      July 6, 2022
      Turkish film ‘Bergen’ enjoys box office success across MENA

      Turkish film ‘Bergen’ enjoys box office success across MENA

      July 6, 2022
      Egyptian film ‘Trapped’ to premiere at Mostra de Valencia

      Netflix to release Egyptian film ‘Trapped’ on July 7

      July 6, 2022
      Egyptian film ‘Kira wal Gin’ records $0.77m in four days

      Egyptian film ‘Kira wal Gin’ records $0.77m in four days

      July 6, 2022
      BeIN SPORTS announces new shows, will air past sporting events

      BeIN Sports gears up for women’s sport events

      July 5, 2022
      Warehouse421 announces summer programme 2022

      Warehouse421 announces summer programme 2022

      July 5, 2022

      Related News

      Dubai Film and TV Commission announces new initiative to support Emirati scriptwriters

      Dubai Film and TV Commission announces new initiative to support Emirati scriptwriters

      July 6, 2022
      Turkish film ‘Bergen’ enjoys box office success across MENA

      Turkish film ‘Bergen’ enjoys box office success across MENA

      July 6, 2022
      Netflix to release Egyptian film ‘Trapped’ on July 7

      Netflix to release Egyptian film ‘Trapped’ on July 7

      July 6, 2022
      Egyptian film ‘Kira wal Gin’ records $0.77m in four days

      Egyptian film ‘Kira wal Gin’ records $0.77m in four days

      July 6, 2022
      BeIN Sports gears up for women’s sport events

      BeIN Sports gears up for women’s sport events

      July 5, 2022
      Warehouse421 announces summer programme 2022

      Warehouse421 announces summer programme 2022

      July 5, 2022
      More Related News

      Popular Stories

      • What we can learn from Korean dramas

        What we can learn from Korean dramas

        1317 shares
        Share 527 Tweet 329
      • Abu Dhabi Media appoints StarzPlay as exclusive partner for advertising sales

        738 shares
        Share 295 Tweet 185
      • AD Film Commission organises tour of Abu Dhabi’s key production locations for Indian filmmakers

        675 shares
        Share 270 Tweet 169
      • IIFA Awards to return to Abu Dhabi in 2023

        675 shares
        Share 270 Tweet 169
      • Hope Probe captures new information in fourth batch of scientific data

        658 shares
        Share 263 Tweet 165

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com