With a special track by Outlaw Productions, Anghami Studios has produced the music video for 'Merengue'.
Music streaming platform Anghami has joined efforts with EA Sports, a division of Electronic Arts that develops and publishes sports video games, to produce and release a special track and music video to mark the launch of the FIFA 23 video game in the region.
The hip-hop track Merengue featuring Saudi-based rapper and hip-hop artist Lil Eazy has been produced by Outlaw Productions and the music video by Anghami’s production arm Anghami Studios.
The track celebrates the latest edition of the video game, developed by EA Sports, and scheduled for global release on September 30.
The partnership will see Anghami hosting three episodes of the live radio show, using the platform’s feature which allows hosts to create their own radio shows and conduct live interviews.
Over the course of the three shows, Big Hass will invite guests to discuss the entertainment and sports scene in Saudi Arabia, with conversations focusing on gaming and women’s football in the Kingdom.
Commenting on the partnership, Ramy Al-Kadhi, Head of Anghami Studios, said: “As Anghami’s production arm, we are delighted to be part of this project together with EA Sports, to celebrate with all the video gamers generations the 30th edition of the world’s most popular football simulation video game, FIFA. This occasion will be one to remember as we have put all our efforts to produce a track that illustrates it best.”
Arbie Artinian, Director of Brand Marketing and Franchise Development at EA Sports, added: “We are delighted to announce this new regional partnership with Anghami. Gaming, music, and football are intrinsically linked, and we are excited to partner with Anghami in this space. We look forward to players hearing this new song celebrating the launch of FIFA 23.”