According to the report, between 2022 and 2028, SVOD and AVOD revenues will reach $7bn and $11bn, respectively.
Asia Pacific OTT TV episodes and movie revenues will reach $52bn in 2028, up by 56% from the $33bn recorded in 2022, according to the latest report by Digital TV Research.
OTT revenues will increase by $19bn, including $4bn for China, $2bn for India, $3bn for South Korea, and $4bn for Japan. China will account for 38% of the region’s total revenues by 2028, down from 48% in 2022 as the other countries grow faster.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “Asia Pacific SVOD revenues overtook AVOD revenues in 2019, mostly due to the advertising downturn in China. AVOD will recover, but will remain lower than SVOD. SVOD and AVOD revenues will climb to $7bn and $11bn respectively between 2022 and 2028.”
