The price hike has been applied across several services of Apple including Apple TV Plus, Apple Arcade, Apple News Plus and Apple One.
Apple has raised the prices of some of its subscription services in the US and select international markets.
The price of Apple TV+ has increased to $9.99 per month, up from the previous $6.99. Apple Arcade and Apple News Plus have also seen price hikes, to $6.99 per month and $12.99 per month, respectively.
Apple is the latest company to raise rates following similar moves by media giants such as Netflix and Disney, who raised their prices to boost growth amid intense competition.