The Arab Advisors Group has revealed the findings of its latest survey on Iraqi population (above 18 years of age) probing media adoption and usage. The survey revealed that that news, reality shows and Arabic series are the most popular types of TV programmes watched in the country. The survey also revealed that the vast […]
The Arab Advisors Group has revealed the findings of its latest survey on Iraqi population (above 18 years of age) probing media adoption and usage. The survey revealed that that news, reality shows and Arabic series are the most popular types of TV programmes watched in the country. The survey also revealed that the vast majority of respondents who watch TV prefer to watch it in Arabic.
The survey covers television, radio, Internet, online gaming and specialised gaming devices usage patterns. The survey report has 57 pages and 55 exhibits.
Respondents were randomly called through randomly generated numbers. The age group and governorate breakdown of the sample were pre-defined by the Arab Advisors Group according to the official demographics breakdown in Iraq. The survey results encompass answers from 741 respondents that passed rigorous quality control checks conducted by the Arab Advisors Groups team. The survey yields a confidence level of 99% with a margin of error of less than 5%.
