The first drama production by Arab Format Lab, an Arabic adaptation of the Fox-produced teen drama "Red Band Society" will premiere on Abu Dhabi TV later this month.
The first drama series by Arab Format Lab, a content developer, producer and distributor with offices in Dubai, Cairo and Jeddah, will premiere on Abu Dhabi TV later this month.
The TV series is an Arabic adaptation of the teen drama Red Band Society Red Band Society, an American teen medical comedy-drama television series, that aired on Fox for the 201415 American television season.
Speaking to the media Khulud Abu Homos, CEO and founder of Arab Format Lab said: “We are proud that our first drama production, an adaptation of an acclaimed international teen drama will premiere next week on Abu Dhabi TV. This series is one of hope and humanity.”
Late last year, Arab Format Lab partnered with DISCOP Dubai to unveil the Arab Format Accelerator, a matchmaking and pitching programme facilitating the commerce of TV adaptation rights into the Middle East.
Previously, Homos has stated that demand for high quality Arabic content in the region has increased by almost 40% between 2011-2016, while western dramas share of viewing decreased by an average of 55%, creating opportunities for regional producers to dominate the airwaves and secure their share of the market.