By upgrading its production infrastructure, ATG will be able to deliver content in 8K.
Avid has announced the end-to-end upgrade of Arab Telemedia Group (ATG), an independent commercial media enterprise specialising in telenovela series productions aired throughout the Arab world.
This longstanding Avid customer, based in Amman, Jordan, has modernised its content workflows through a new subscription agreement that ensures its editorial teams will always have the latest Media Composer I UltimateTM editing software to access.
ATG’s upgrade includes its replacement of legacy Avid storage systems with the Avid NEXIS | E4TM shared storage platform, enabling any number of editors using Avid and third-party tools to connect, share media, and collaborate on projects in real-time from anywhere.
Speaking about the deal, Talal Al-Awamleh, CEO of Arab Telemedia Group, said: “Our consistent reliance on Avid technologies has been our chosen mark of distinction for more than a decade and a leading reason why clients choose us to produce their stories. Now that we’re on subscription for Hollywood’s top tools, we know that our teams will always have the most current, powerful capabilities to bring out the best of their creativity and make collaborating easier than ever before.”
Helping to advance high-resolution production in the Middle East region, ATG is fully upgrading its state-of-the-art production infrastructure to go beyond 4K to deliver 8K content, one of the first production houses in the Levant region to do so. ATG first adopted cutting-edge production infrastructure solutions from Avid in 2015, which at the time enabled ATG’s swift transition to digital broadcasting and post-production.
Tom Cordiner, Chief Revenue Officer of Avid, added: “Our friends at Arab Telemedia Group vividly illustrate Avid’s aim to let customers not only preserve their advantage, but also take it so much further with subscription access to our products. ATG joins the dozens of media companies of all types that have unlocked an entirely new dimension of cost performance that translates into better-operating efficiency and the best results in their content.”
