The theme of this year's edition is 'Arts and Culture Bring Us Together'.
Among the participants were Arab ministers of information and media, prominent artists and creators, as well as Arab and international media and production companies.
Arabsat’s sponsorship of the festival coincides with the launch of its Badr 8 satellite, which is stationed 26 degrees east in geostationary orbit.
The 23rd edition of the festival is held under the theme “Arts and Culture Bring Us Together” and provides the opportunity to showcase the latest innovations and advanced technologies that provide new solutions to meet the aspirations and goals of customers in the region.
Speaking about the sponsorship of the festival, which is the foremost annual event of the ASBU, Eng. Alhamedi M. Alanezi, President and CEO, Arabsat, said: “This festival brings together media and satellite broadcasting experts, and allows for the exchange of experiences and ideas, highlighting the latest innovations in the field and their key role in developing the industry on a large scale.”
He referred to Arabsat’s solid partnership with the ASBU, which has resulted in many projects that have enabled Arabsat to provide its services to promote the sector. He added: “This partnership allowed us to acquire modern solutions and technologies that helped us expand our reach in the Arab and international space. These developments have allowed us to effectively keep pace with the aspirations of our customers in the region and around the world. Therefore, we consider the festival the most important occasion of the year as it gives us the opportunity to gauge and identify the objectives of our partners and customers, subsequently allowing us to provide them with the best solutions in the media and entertainment sector.”
In addition to the opening and closing ceremonies, which honour participants in various competitions, the current festival features seminars discussing AI tools in content production and Arabic drama in the digital era.
On the sidelines of the festival, a technology exhibition and a programme market are being held, in which production and content distribution companies, along with radio and television organisations present and promote their latest productions.