The technology will be featured at the World Expo in Dubai in Q4 of 2021 and the FIFA World Cup Qatar 2022.
Canadian company ARHT Media Inc., in conjunction with its exclusive local distributor NMK Electronics, demonstrated its HoloPresence technology at the Dubai World Trade Centre last week as part of a two-day event.
On June 16 and 17, ARHT Media featured back-to-back demonstrations of HoloPresence, where presenters appeared life-sized and lifelike in 3D with no noticeable latency.
The technology is designed for professional services organisations such as investment banks, accounting firms, consulting companies and law firms, as well as for the healthcare industry to deliver remote health care services and to educate medical practitioners. It is also used by technology and communication companies to demonstrate the possibilities around 5G technology in universities and the entertainment industry. It also enables enterprises to host digital interactions with employees, clients, investors or other stakeholders without the need for travel.
“The feedback from UAE guests has been tremendous. There is so much happening in the region and everyone is looking for ground breaking technology to enhance their business, increase their efficiency, reduce travel costs etc and our technology enables all three of these goals,” Larry O’Reilly, CEO of ARHT Media told BroadcastPro ME.
“We have done activations in the region including at the World Government Summit with the Crown Prince, conducted pharmaceutical education for doctors here from product specialists in Canada, as well as a major financial conference. There will be very many more to come based on the feedback this week.”
Also citing a major global win, O’Reilly said: “WeWork (an American commercial real estate company) is installing our technology in 100 locations globally. We captured the former President of France for an event in Korea last week; our technology was used by Art Basel Hong Kong to beam in gallerists from Singapore, Geneva and New York, and we just completed an eight-part medical education seminar with experts from Turkey and the US beaming into seven countries in Asia – and all of this has happened in the past couple of weeks.”
He added that although elements of the product were developed six years ago, it has been significantly refined over the last couple of years.
“The HoloPod display itself was just introduced in November 2020 with the online presentation Virtual Global Stage (VGS) in March 2020, so the heart of what is being presented now is all relatively new,” he added.
A live HoloPresence presentation event, on a rental basis starts at US$30,000 (beaming someone from anywhere in the world) and a permanent HoloPod Display is US$60,000 for a permanent installation.
