The MoU signified Aroya Cruises’ commitment to collaborate with the film and TV production company on future cinematic production endeavors.
Aroya Cruises, the new Arabian cruise line under Cruise Saudi, a PIF-owned company, and MBC Studios, a global production company by MBC Group, have signed a Memorandum of Understanding (MoU). The agreement marks a strategic alliance between the two Arabian entities and was formalised during this year’s Arabian Travel Market (ATM) in Dubai, where Aroya Cruises made its debut.
ATM, renowned as the premier global event for the inbound and outbound travel industry in the Middle East, served as the backdrop for the MoU signing, attracting travel trade leaders, pioneers, and professionals from across the globe for four days of meetings, networking, and events.
Driven by a shared vision for regional growth and a commitment to showcasing the best of the Middle East, the MoU outlines Aroya Cruises’ future collaboration with MBC Studios on cinematic production projects. MBC Studios, known for its ambition as a global production powerhouse, aims to unlock the untold storytelling potential of the Middle East, aligning seamlessly with Aroya Cruises’ mission to offer authentic Arabian experiences and highlight the region’s diverse offerings.
Lars Clasen, CEO of Cruise Saudi, said: “Partnerships and collaborations are a crucial part of the success of any cruise line, and we are delighted to have signed an MoU with MBC Studios. We have a shared passion for the Middle East and strive to showcase authentic Arabian life and the extensive wonders the region has to offer to the world. A good cruise line draws on aspects of storytelling to delight its passengers and showcase the destinations it visits, and like MBC Studios, we know that the Middle East has a captivating story to tell. We look forward to working with MBC Studios on future projects.”
Rooted in its vision to redefine holidays in Arabia, Aroya Cruises stands out with its tailored offerings designed to cater to Arabian preferences. The cruise line, which recently launched, boasts a floating resort with facilities across 18 decks, including 15 restaurants, 20 entertainment venues, retail areas, and wellness and spa facilities.