ATL Media has expanded its sales team by appointing four new Sales Heads.
ATL Media, a division of Zee Network Enterprise based in Dubai, catering to the Middle East, North Africa, Pakistan, and Turkey, has announced key appointments in the UAE and KSA regions.
The company has appointed Amer El Daouk as Ad Sales Senior Director for Arabic Channels (UAE), Basanth Bhaskaran as Ad Sales Director for Asian Channels (UAE), Samer El Hajj as Sales Director for the KSA market, and Rajshree Das as Ad Sales Director for Retail Business (UAE).
Speaking about the new role, Amer El Daouk said: “I am delighted to join Zee at an exciting time as we enter 2024. The prospect of being part of such a dynamic broadcaster and content provider with an impressive portfolio, talented individuals, and ambitious growth plans is truly exciting. I look forward to contributing to Zee’s continued growth, enhancing our overall offerings, and building on the robust strategic foundation we are establishing across the region for our client.”
Basanth Bhaskaran expressed his enthusiasm about returning to Zee and heading sales for flagship channels like Zee TV, Zee Cinema, and Zee Keralam in the MENA region.
Samer El Hajj added: “I am thrilled to announce my return to Zee Entertainment after a long journey. As the Sales Director for KSA, my focus extends across the dynamic Saudi market, overseeing the operations of Zee’s Arabic and Asian channels. This journey promises not just a return, but a resounding revival to amplify the Zee experience. This is more than a role to me, it’s a homecoming.”
Rajshree Das sees her role as an opportunity to gain valuable insights into the diverse MENA market. She looks forward to partnering with clients and delivering impactful campaigns for Zee Network’s Asian and Arabic channels.