Storytel Arabia aims to publish atleast one Arabic audiobook per day throughout the rest of 2018.
The newly-launched regional platform for audiobooks of the Sweden-based company, Storytel Arabia, has made available more than than 600 Arabic titles in audio for the first time with more than 5,000 listening hours.
Aiming to launch at least one Arabic audiobook per day throughout the rest of 2018, Ammar Mardawi, Country Manager for Storytel Arabia, stated in a release that digital technologies will be among the key elements that will help drive the audiobook service in the steadily rising market.
With apps such as Storytel, users can pick any title and start listening immediately while the audiobook is being streamed to their smartphone. The company has made available a catalogue of Arabic and English audiobooks, including bestselling books in both fiction and non-fiction categories.
In 2016, the parent company Storytels revenue grew by 65%, with a 42% growth rate in Sweden, and 106% abroad. Confident that the MENA region will be part of the company’s global growth strategy, Ammar Mardawi, Country Manager for Storytel Arabia, said: The UAE is the 11th country in which Storytel becomes available in following our global expansion plan which we started last year after successfully capturing the Swedish and Scandinavian markets. Our move is premise on the huge potentials of the Arabic audiobook market and the UAE is the fitting headquarters to launch our growth strategy in the Arab region. It is also a plus that Arabic is the fourth most spoken language in the world with more than 400 million speakers.
Additionally, we were also drawn to the fact that the region has high smartphone penetration rate, easy access to online payments, and successful online music and video subscription services. The UAE and the Kingdom of Saudi Arabia are among the countries with the highest smartphone penetration rates in the world, while online payment methods are available and growing rapidly in the region. The success of online subscription services such as Anghami in the region validates that the market is ready for Storytel, added Mardawi.
Mardawi further stated that Storytel is introducing more and more people in the region to the experience of the audiobook with the launch of its service in the UAE. This is expected to help boost the entire local audiobook sector.
We have to consider the fact that the Arabic audiobook industry is at its very early stages. There are very few professionally produced Arabic audiobooks titles, and of course, very few people have listened to an audiobook before. With Storytel entering the market, we’ve introduced more than 600 Arabic titles in audio for the first time with over 5,000 listening hours. This is a big leap for the Arabic audiobook industry and we are committed to building the most extensive Arabic audiobook catalogue through the launch of at least one Arabic audiobook per day throughout the rest of 2018, Mardawi said.
Industry analysts have pointed out that the audiobooks segment is one of the fastest growing sectors of the digital publishing industry, with technology being identified as a key driver to its growth. A recent report issued by the Audio Publishers Association (APA) stated that the United States continues to be the biggest market for audio formatted books. In 2017, there was more than $2.5bn in sales, which is a slight increase from the $2.1bn generated in 2016.
Urging publishers in the region to participate, Mardawi said: The main challenge is building awareness on both sides — the consumers and the publishers. Very few Arabic book publishers are investing in creating audiobook editions of their publications. For the Arabic audiobook industry to reach its full potential, publishers should participate by producing audiobooks and distributing them on the available platforms such as Storytel. Today, more than 95% of the Arabic audiobooks on Storytel are from its own production.
