Smashi Sports will explore opportunities for UAE football and basketball federations to enhance its streaming offerings
Augustus Media has successfully acquired CAM Plus Sport, a Dubai-based entity that produces and streams live matches, and on-demand recordings of sports matches from amateur sports clubs and schools. With this acquisition, Augustus will have rights to CAM Plus Sport’s content and its technology to bring live sports to its business tech and live streaming service Smashi TV. CAM Plus Sport will be incorporated into Smashi’s OTT programming, under its Smashi Sports brand. Smashi Sports will build on its business of sports content by entering the live sports space by rebranding CAM Plus Sport.
CAM Plus Sport has successfully streamed 500 games during the 2021/2022 season. Smashi Sports now hopes to showcase the best talent from the Arab world.
With the acquisition, Augustus Media has also gained broadcasting rights from the UAE Federations for volleyball, handball, and futsal. In addition to live sports, Augustus Media also now owns CAM Plus Sport’s sixteen AI cameras from sports video and analytics solutions provider Pixellot.
Smashi Sports will explore opportunities for UAE football and basketball federations to enhance its streaming offerings – as plans include expansion into popular sports across the region in the future with its project, production and commercial team members.
Ismail Al Manzni, Founder of CAM Plus Sport said: “This acquisition will provide many additions to the sports and federations such as interviews with officials in clubs and federations, players and coaches, as well as commentary and match highlights.”
Speaking about the acquisition, Richard Fitzgerald CEO Augustus Media added: “The vision Ismail Manzni has shown in creating CAM Plus Sport has been really impressive. He rightly identified that the future of live sports is through digital and streaming. This strategy aligns with what we are doing for Smashi, and it’s the perfect fit to incorporate what is already in place as part of Smashi Sports.
“Our vision for Smashi is to create the defining media brand for the youth of the reign, one that captures the mindset of an ambitious cohort, and sport is perfect for us to be able to document the rise of the next stars across the Middle East. “